Modern Competitive Analysis
Published on 16. November 1989
Book
Hardback
416 pages
978-0-19-505845-1 (ISBN)
Description
Shows that combining an understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organisation and provide guidelines for effective corporate strategies. The third edition includes new material in game theory, added value analysis and strategic intent.
More details
Language
English
Place of publication
New York
United States
Target group
College/higher education
Professional and scholarly
Illustrations
48 line drawings
ISBN-13
978-0-19-505845-1 (9780195058451)
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Schweitzer Classification
Content
Part 1 The environment: efficient markets; understanding the impediments to entry; groups within industries. Part 2 organizations: competing for advantage; setting and implementing goals; organizational design and strategic planning; the corporate portfolio; vertical linkages; mergers and acquisitions. Part 3 Rivals: rivalry among firms; understanding rivalry - game theory; product positioning and strategic marketing; competitive pricing; competitive research & development and innovation; regulatory issues in strategic planning; the strategic planning process.