Electronic Media Criticism
Applied Perspectives
Published on 8. April 1994
Book
Paperback/Softback
335 pages
978-0-240-80162-9 (ISBN)
Description
* Only book on electronic media criticism to cover both radio and television, broadcast and non-broadcast, commercials, as well as programs * Not just academic, many practical, hands-on tips and exercises * Two sample sitcom scripts * Includes discussion on ethics and values
Peter B Orlik is professor and founder of the Broadcast & Cinematic Arts Dept. at Central Michigan University. He has written over 40 books, articles an monographs on the electronic media. Mr Orlik's professional experience includes work as a
free-lance writer and an advertising agency copywriter, a radio program director and assistant creative services director. This book provides a strong foundation in critical aproaches. It applies key aesthetic, sociological, psychological, structural
and economic insights to the practical evaluation of programming and advertising content of radio and television. This book offers the tools necessary to analyze the success or failures of your electronic media productions. Other features include two
sample sitcom scripts, a unique discussion on ethics and values, analysis and perspectives on reality programming, and numerous storyboards, cartoons and essays providing multi-dimensional perspectives on television and radio.
Peter B Orlik is professor and founder of the Broadcast & Cinematic Arts Dept. at Central Michigan University. He has written over 40 books, articles an monographs on the electronic media. Mr Orlik's professional experience includes work as a
free-lance writer and an advertising agency copywriter, a radio program director and assistant creative services director. This book provides a strong foundation in critical aproaches. It applies key aesthetic, sociological, psychological, structural
and economic insights to the practical evaluation of programming and advertising content of radio and television. This book offers the tools necessary to analyze the success or failures of your electronic media productions. Other features include two
sample sitcom scripts, a unique discussion on ethics and values, analysis and perspectives on reality programming, and numerous storyboards, cartoons and essays providing multi-dimensional perspectives on television and radio.
More details
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Elsevier Science & Technology
Target group
College/higher education
Professional and scholarly
Illustrations
Illustrated; Illustrations
Dimensions
Height: 254 mm
Width: 203 mm
Weight
700 gr
ISBN-13
978-0-240-80162-9 (9780240801629)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
Content
Preface; The essence of criticism; Critical and the communication process; Knowledge processing; Tonal and talent ingredients; Stage-moulding ingredients; Business gratifications; Audience gratifications; Reality programming; Depiction
analysis; Structural analysis; Probing ethics and values; Aesthetics and art; The logic of aesthetic form; Composite criticism; Appendix A, specimen scripts: Ethel and Albert - `The Income Tax': The Cosby Show - `Theo's Holiday'; Appendix B, suggested exercises.
analysis; Structural analysis; Probing ethics and values; Aesthetics and art; The logic of aesthetic form; Composite criticism; Appendix A, specimen scripts: Ethel and Albert - `The Income Tax': The Cosby Show - `Theo's Holiday'; Appendix B, suggested exercises.