Open Innovation in Action
Description
The book serves as both a practical guide for managers looking to implement Open Innovation strategies and an authoritative reference for scholars conducting research in the field. Drawing on nearly two decades of combined academic and practitioner experience in entrepreneurship and open innovation, the authors offer a comprehensive, 360-degree perspective on the topic. Specifically, the book offers a fresh, up-to-date, and practice-driven perspective on how large corporations are implementing open innovation today, with a particular focus on startup collaboration and the most recent, real-world best practices.
Leveraging privileged access to Mind the Bridge's extensive activities - including proprietary research data, C-level executive interviews, and global events - this book offers strategies based on an analysis of various companies across sectors, and geographies that have started, scaled, evolved, reshaped, or even abandoned their open innovation journeys. The book helps corporate and startup executives/founders design, refine, and adapt their own open innovation strategies; identify the models that best fit their needs; understand the organizational and cultural conditions required; and, ultimately, track and measure results in a meaningful way.
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Persons
Alberto Onetti is Professor of Entrepreneurship at the University of Insubria (Italy) and Adjunct Professor at IE Business School (Madrid, Spain). A serial entrepreneur, he has chaired Mind the Bridge, an open innovation platform, since 2009, helping corporates and startups connect across global ecosystems. He was appointed by the European Commission to lead Startup Europe Partnership, the EU's first open innovation platform.
Recognized as a leading voice on open innovation and scaleups, he has authored influential reports cited internationally and is a frequent keynote speaker at major global events. He is also a guest columnist for several publications and maintains a strong presence on LinkedIn and other media.
Alessia Pisoni is Associate Professor of Innovation Management at the Department of Economics of the University of Insubria (Italy). She is visiting scholar (research and teaching) in several universities and research institutions around Europe and overseas. Since 2010, she has also been collaborating with Mind the Bridge research activities focused on open innovation (corporate-startup collaboration) and tech startup and scaleup ecosystems. Her research interests include entrepreneurship, international business and innovation management with particular focus on high-tech startups. Her work has been published in leading academic journals and edited volumes.
Content
Chapter 1: Introduction.- Chapter 2: Turning Startup Collaboration into Competitive Advantage.- Chapter 3: The Corporate Guide to Open Innovation.- Chapter 4: Open Innovation Deconstructed.- Chapter 5: Measuring Open Innovation Impact.- Chapter 6: Conclusions and Future Outlook.