
A Bit Too Simple
Narratives of Development, Sustainability and Climate Change
Mette Fog Olwig(Author)
Cambridge University Press
Published on 30. October 2025
Book
Paperback/Softback
92 pages
978-1-009-34491-3 (ISBN)
Description
Narratives like those portraying development workers as heroes and local populations as victims needing to be saved from their own unsustainable practices have led to problematic policies and interventions. Based on fieldwork across four continents, this Element critically analyzes such metanarratives. First, it demonstrates the ways their simplifying, universalistic narrative plots fail to capture more complex lived realities. Second, it argues that such metanarratives on development are converging with influential metanarratives on climate change and sustainability, thereby strengthening hierarchical geopolitical mindsets. Third, it uncovers how the emergence of for-profit sustainability superhero metanarratives reinforces universalistic development logics by combining these logics with global business management logics. The Element concludes that a multiplicity of locally grounded stories and related forms of agency must be mobilized and recognized so that policy and practice are premised upon lived realities, not abstract and unrealistic global imaginaries. This title is also available as open access on Cambridge Core.
Reviews / Votes
'Quick-fix solutions and simplified blame games are, unfortunately, still rife in global efforts to combat complex development and sustainability problems. If, like me, you've often wondered what is wrong with these narratives, why they continue to be regurgitated so fervently and how to move beyond them, read this wonderful, pithy book by Mette Fog Olwig. It will be your clear-eyed guide to recognize false distractions and, instead, focus more effectively on valuable grounded realities.' Bram Buescher, Wageningen University 'Development is a hotbed for simplistic solutions on the behalf of others. Yet, as Olwig shows through a series of vivid examples, no problem looks the same to all concerned, and any solution is inherently political, contentious and negotiated.' Christian Lund, University of Copenhagen 'Mette Fog Olwig takes readers by surprise in her careful analysis of how the reality disappears in the details of global development narratives. It is a must read for students and researchers of global south development politics.' Christine Noe, University of Dar es SalaamMore details
Series
Language
English
Place of publication
Cambridge
United Kingdom
Target group
College/higher education
Product notice
Paperback (trade)
Illustrations
Worked examples or Exercises
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 6 mm
Weight
148 gr
ISBN-13
978-1-009-34491-3 (9781009344913)
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Schweitzer Classification
Other editions
Additional editions

Book
10/2025
Cambridge University Press
€82.10
Shipment within 15-20 days
Person
Content
1. Introduction: a bit too simple?; 2. Crisis, a call to action: the making of floods into disasters; 3. Villains, victims and heroes: the cast of characters and their roles in environmental decline; 4. Solutions: how trees became the answer to climate change; 5. For-profit characters and storylines: sustainability superheroes and profitable redemption; 6. Conclusion: mobilizing grounded stories; References.