Satisfaction
A Behavioral Perspective on the Consumer
Published on 1. July 1997
Book
Paperback/Softback
448 pages
978-0-07-115412-3 (ISBN)
Description
Based upon 20 years of research on the meaning, causes and consequences of consumer satisfaction, this text covers all psychological aspects of satisfaction formation applicable to all consumables - product or service and also reviews current research in this area of study.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Illustrations
Illustrations
Dimensions
Height: 230 mm
Weight
680 gr
ISBN-13
978-0-07-115412-3 (9780071154123)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Part I What is satisfaction?. Part II Basic satisfaction mechanisms. Part III Alternative and supplementary comparative operators. Part IV Satisfaction processes and mechanisms. Part V Satisfaction consequences - what happens next?.