
Marketing Environment
Mike Oldroyd(Author)
Butterworth-Heinemann (Publisher)
2nd Edition
Published on 30. October 2006
Book
Spiral bound
124 pages
978-0-7506-8285-5 (ISBN)
Description
Designed specifically with revision in mind, the "CIM Revision Cards" provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised. It is updated to reflect changes in the coursebook. It is written specifically for revision purposes therefore only featuring the key concepts that need to be learned. It is carefully designed to enable points to be easily extracted and memorised without clouding them in additional information.
It accompanies the "CIM Coursebook" and MarketingOnline website to provide a complete suite of products to support the CIM qualification.
It accompanies the "CIM Coursebook" and MarketingOnline website to provide a complete suite of products to support the CIM qualification.
More details
Series
Edition
2nd Revised edition
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Students studying for the CIM Professional Certificate in Marketing module entitled Marketing Environment.
Edition type
Revised edition
Illustrations
Illustrated
Dimensions
Height: 225 mm
Width: 150 mm
ISBN-13
978-0-7506-8285-5 (9780750682855)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
The importance of the customer; Buying behaviour; The communication process; The communications mix; The role of information communication technology in customer communications; Effective communications; Communicating in meetings, interviews and negotiations; Using statistical data and visual information; Written communication formats; Customer service and customer care