Marketing Environment 2007/08
07/08 Edition
Published on 27. June 2007
Book
Paperback/Softback
368 pages
978-0-7506-8398-2 (ISBN)
Description
"BH CIM Coursebooks" are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up-to-date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. It is written specially for the Marketing Environment module by the Senior Examiners. It is the only coursebook fully endorsed by CIM. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.
More details
Series
Edition
2007-2008 ed.
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
CIM Lecturers and CIM students taking the Marketing Environment Module
Edition type
New edition
Illustrations
Illustrations
Dimensions
Height: 210 mm
Width: 297 mm
ISBN-13
978-0-7506-8398-2 (9780750683982)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Michael Oldroyd
Marketing Environment 2006/07
Book
06/2006
Butterworth-Heinemann
€29.70
Article exhausted; check for reprint
Content
Preface; The nature of the organization and the impact of its environment; The micro-environment; Analysis of the competitive environment; The macro-environment; The demographic, social and cultural environment; The economic and international environment; The political and legislative environment; The technical/information environments; Environmental information systems - coping with the challenge of environmental change; Appendices - Guidance on examination preparation; Assignment-based assessment; Answers and debriefings; Learning materials; Examination papers and examiners' reports.