Contemporary Cases in Retail Operations
Published on 5. June 2000
Book
Paperback/Softback
343 pages
978-0-333-76481-7 (ISBN)
Description
These case studies are written as an accompaniment for any student of retailing or those professionals newly working within the retailing sector. Each case demonstrates typical, day-to-day management problems, with a significant practical, problem solving flavour. The case studies have clear learning objectives designed to encourage the reader to develop awareness and experience in the analysis and evaluation of retail business situations.
More details
Language
English
Place of publication
Basingstoke
United Kingdom
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 246 mm
Width: 189 mm
Weight
738 gr
ISBN-13
978-0-333-76481-7 (9780333764817)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Brenda Oldfield | Ruth A. Schmidt | Ian Clarke
Contemporary Cases in Retail Operations
Book
06/2000
Palgrave Macmillan
€96.29
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Persons
BRENDA OLDFIELD is a Research Assistant, Department of Retail and Marketing, Manchester Metropolitan University. RUTH SCHMIDT is Acting Head of Department, Department of Retail and Marketing, Manchester Metropolitan University. IAN CLARKE is Booker Professor of Retail Marketing, Durham University Business School. MALCOLM A.KIRKUP is C & A Retail Fellow and Programme Director of the Retail Management Degree, Loughborough University Business School. CATHY HART is Sainsbury Retail Fellow, Loughborough University Business School.
Content
Preface The Cases Retailing in Two Currencies; N.Alexander The Road to Empowerment at Sainsbury's; A.Arnold, M.McLean & C.Dutton B&Q Enfield: Staffing a Greenfield Operation; J.Austin & M.Partridge Store Merchandising and Effective Use of Space: The Safeway Experience of In-Store Pharmacies; G.Birtwistle Stress in Grocery Retailing; A.Broadbridge Managing the Impact of New Store Development: Trading Potential at Scottish Power Retail; I.Clarke & M.Pretious Sainsbury's: The Trifling Case of the Missing Trifle R.Cuthbertson & C.Moore European and UK Packaging Waste Legislation: The M&S Response; C.Hart & J.Fernie The Longest Night: Managing a Crisis Event at M&S; C.Hart Superdrug: The Route to Becoming More Innovative; H.Hill The Role of Category Management in Hair Colourants: Bristol-Myers S.Hogarth-Scott & I.Walters Concessions Management in Department Stores: The Debenhams Luggage Department; M.Kirkup & P.Gaffney CWS Retail; Responsible Product Development; J.Temperley & M.Kirkup Halfords Motor Oils (A): A Case of Success by Design; M.Kirkup, P.Walley & J.Temperley Halfords Motor Oils (B): Translating Consumer Needs into Products; M.Kirkup, P.Walley & J.Temperley 'Main New England' at Debenhams: Developing a New Range; G.Lea-Greenwood & C.Moore & B.Oldfield Sainsburys and Shaws: Reflections on Making an Acquisition a Reality; D.Musket Buying Operations at Boots the Chemist: The Case of a Product Range Update; R.Varley Being Smart - Developing Customer Loyalty at Chelmsford Star Co-operative Society; P.Ward, H.Gardner & H.Wright 'Operation Retail': Marketing Location to Retailers; G.Warnaby Shrink Busters! A DIY Case in Financial Management and Control; R.Schmidt, B.Oldfield & D.Leaver