Retail Management
1st Edition
Published in March 2014
Book
Paperback/Softback
600 pages
978-1-4129-9590-0 (ISBN)
Description
Retail Management combines theoretical material about the retailing management process with discussions of the creative development of etailing and retail. While other texts primarily cover issues related to the development of and issues associated with a brick-and-mortar store (thereby downplaying the role of other retailing methods), this text takes a "big picture" approach covering concepts of brick-and-mortar retailing, etailing, catalog retailing, and emerging retailing methods.
The text will center on customer-related issues, such as how consumers shop at the point-of-sale, customer-centered web design, and how to design retail catalogs with the customer in mind. The text is organized to support this focus, by providing the following material:
Part I provides a definition for customer-centered retailing, along with information to help students understand how and where customers shop, specific buying behaviors, and how to do market research.
Part II provides information on the planning and management functions of retailing, including creating a retailing strategy, finding an appropriate market, planning the finances, and managing human resources.
Part III then focuses on executing the plan, tying together the customer-focused material with the more strategic material, and discussing etailing, multi-channel retail operations, integrated marketing communications and the ethics of retailing.
Specific features of this text include:
A customer focus, to provide students with information on designing retailing strategies that will meet the customer where they are
Retailing in the Real World feature discusses issues that the authors have experienced or consulted about and provides students with an accurate look at how retailing works
Ethical and Legal Considerations are included in each chapter. As reviewers noted, it is important to understand and deal with these issues as they may arise in the retailing process. Therefore, each section relates ethics and legal issues back to that particular chapter's material to give students an accurate look of the retailing world.
Critical Thinking Exercises: Review questions, exercises, and illustrations will be used throughout the text to give students the opportunity to think critically about retailing.
Integration of Etailing Material: The authors plan to incorporate on-line (etailing) issues with the text itself, including issues of Web usability and design. As such, there will be links to important web sites that deal with specific issues as they appear in the text.
A discussion of multi-channel and cross-channel retailing, along with the issues and solutions involved with each of those areas
The inclusion of emerging and alternate retailing methods such as cell phone, television, and vending machine retailing will to provide the most up-to-date material possible
The text will center on customer-related issues, such as how consumers shop at the point-of-sale, customer-centered web design, and how to design retail catalogs with the customer in mind. The text is organized to support this focus, by providing the following material:
Part I provides a definition for customer-centered retailing, along with information to help students understand how and where customers shop, specific buying behaviors, and how to do market research.
Part II provides information on the planning and management functions of retailing, including creating a retailing strategy, finding an appropriate market, planning the finances, and managing human resources.
Part III then focuses on executing the plan, tying together the customer-focused material with the more strategic material, and discussing etailing, multi-channel retail operations, integrated marketing communications and the ethics of retailing.
Specific features of this text include:
A customer focus, to provide students with information on designing retailing strategies that will meet the customer where they are
Retailing in the Real World feature discusses issues that the authors have experienced or consulted about and provides students with an accurate look at how retailing works
Ethical and Legal Considerations are included in each chapter. As reviewers noted, it is important to understand and deal with these issues as they may arise in the retailing process. Therefore, each section relates ethics and legal issues back to that particular chapter's material to give students an accurate look of the retailing world.
Critical Thinking Exercises: Review questions, exercises, and illustrations will be used throughout the text to give students the opportunity to think critically about retailing.
Integration of Etailing Material: The authors plan to incorporate on-line (etailing) issues with the text itself, including issues of Web usability and design. As such, there will be links to important web sites that deal with specific issues as they appear in the text.
A discussion of multi-channel and cross-channel retailing, along with the issues and solutions involved with each of those areas
The inclusion of emerging and alternate retailing methods such as cell phone, television, and vending machine retailing will to provide the most up-to-date material possible
More details
Language
English
Place of publication
Thousand Oaks
United States
Target group
College/higher education
Dimensions
Height: 279 mm
Width: 216 mm
ISBN-13
978-1-4129-9590-0 (9781412995900)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Dr. James R. Ogden (Doc) is currently a professor in the Department of Marketing at Kutztown University as well as a CEO of the Consulting Firm The Doctors Ogden Group, LLC. Doc's academic training includes a Ph.D. with concentrations in research and statistical methodology, psychology and business; a Master's in Marketing and a Bachelor's in General Business and Business Education with minors in English, Language and Literature.
Doc has worked for an array of corporations including General Motors, Compaq Computers, and D&B, to name a few. He has consulted for many others in the areas of advertising and marketing. He is an expert on marketing and has testified before the house and senate in the state of Colorado as such. Ogden has been cited for "Excellence in Marketing Education" and has received the prestigious Freedom's Foundation at Valley Forge Award for "Excellence in Economic Education". Dr. Ogden has sat, or currently sits, as a member of numerous boards of directors for diverse organizations. In addition, Dr. Ogden has published in leading journals and is the author of five books on business and advertising, including The Entrepreneur's Guide to Advertising.
Denise T. Ogden is an Associate Professor of Marketing at Penn State - Lehigh Valley. She is editor of the international publication, Retail Education Today. Denise holds a Ph.D. (Business Administration /Marketing) from Temple University, an M.B.A. from De Sales University (Marketing and Quality Systems), and a B.S. (Business Administration/Marketing) and B.A. (Psychology) from Adams State College (CO). She has published articles in many academic journals including the Journal of Consumer Marketing, Review of Business Research, Journal of the International Academy for Case Studies, Journal of Applied Case Research and Journal of Product and Brand Management.
In 2003, Ogden was the recipient of the Lehigh Valley Campus Teaching Excellence Award. Her research interests include integrated marketing communication (IMC), retailing and multicultural elements of business. In addition to diversity consulting, her consulting firm (The Doctors Ogden Group LLC) specializes in marketing research, retailing and integrated marketing communication (IMC).
Karen Hyatt is the CEO and President of both Murano Communications LLC, a strategic marketing firm specializing in research and marketing communications, and Murano Marketing, a marketing strategy consulting firm. She is a partner in Next Chapter Marketing, a product launch company.
With more than three decades of experience in the retail and high-technology sectors, Karen is a highly-regarded marketing expert specializing in multi-channel retailing, customer and channel insight, primary and secondary research, and communications. She has extensive experience in both domestic and international marketing and has served as a consultant to Fortune 500 manufacturers and retailers. She is also an accomplished writer and editor and is the co-author of Customer-Centered Design: A New Approach to Web Usability (Prentice-Hall). She has been a featured speaker at business conferences throughout the U.S.
Kreta Chandler is co-founder and a Principal of Retail Brand Strategies, International, LLC, a firm that provides manufacturers and retailers with channel integration solutions that increase sales, profitability, and customer loyalty. Kreta has over 30 years of experience in channel and consumer sales and marketing for multi-billion dollar categories, such as computers, printer supplies, retail photo finishing, life and health insurance, hotels and casinos, and cosmetics.
Over the past several years, Kreta was a key force in establishing Hewlett-Packard's retail e-commerce channel and significantly grew HP's technology product online sales and market share for major retailers such as OfficeMax, Wal-Mart, Amazon, QVC, Office Depot, Costco, and Best Buy. As an e-commerce and online customer shopping experience expert, Kreta has lectured at International conferences. She is the co-author of Customer-Centered Design: A New Approach to Web Usability (Prentice-Hall).
Doc has worked for an array of corporations including General Motors, Compaq Computers, and D&B, to name a few. He has consulted for many others in the areas of advertising and marketing. He is an expert on marketing and has testified before the house and senate in the state of Colorado as such. Ogden has been cited for "Excellence in Marketing Education" and has received the prestigious Freedom's Foundation at Valley Forge Award for "Excellence in Economic Education". Dr. Ogden has sat, or currently sits, as a member of numerous boards of directors for diverse organizations. In addition, Dr. Ogden has published in leading journals and is the author of five books on business and advertising, including The Entrepreneur's Guide to Advertising.
Denise T. Ogden is an Associate Professor of Marketing at Penn State - Lehigh Valley. She is editor of the international publication, Retail Education Today. Denise holds a Ph.D. (Business Administration /Marketing) from Temple University, an M.B.A. from De Sales University (Marketing and Quality Systems), and a B.S. (Business Administration/Marketing) and B.A. (Psychology) from Adams State College (CO). She has published articles in many academic journals including the Journal of Consumer Marketing, Review of Business Research, Journal of the International Academy for Case Studies, Journal of Applied Case Research and Journal of Product and Brand Management.
In 2003, Ogden was the recipient of the Lehigh Valley Campus Teaching Excellence Award. Her research interests include integrated marketing communication (IMC), retailing and multicultural elements of business. In addition to diversity consulting, her consulting firm (The Doctors Ogden Group LLC) specializes in marketing research, retailing and integrated marketing communication (IMC).
Karen Hyatt is the CEO and President of both Murano Communications LLC, a strategic marketing firm specializing in research and marketing communications, and Murano Marketing, a marketing strategy consulting firm. She is a partner in Next Chapter Marketing, a product launch company.
With more than three decades of experience in the retail and high-technology sectors, Karen is a highly-regarded marketing expert specializing in multi-channel retailing, customer and channel insight, primary and secondary research, and communications. She has extensive experience in both domestic and international marketing and has served as a consultant to Fortune 500 manufacturers and retailers. She is also an accomplished writer and editor and is the co-author of Customer-Centered Design: A New Approach to Web Usability (Prentice-Hall). She has been a featured speaker at business conferences throughout the U.S.
Kreta Chandler is co-founder and a Principal of Retail Brand Strategies, International, LLC, a firm that provides manufacturers and retailers with channel integration solutions that increase sales, profitability, and customer loyalty. Kreta has over 30 years of experience in channel and consumer sales and marketing for multi-billion dollar categories, such as computers, printer supplies, retail photo finishing, life and health insurance, hotels and casinos, and cosmetics.
Over the past several years, Kreta was a key force in establishing Hewlett-Packard's retail e-commerce channel and significantly grew HP's technology product online sales and market share for major retailers such as OfficeMax, Wal-Mart, Amazon, QVC, Office Depot, Costco, and Best Buy. As an e-commerce and online customer shopping experience expert, Kreta has lectured at International conferences. She is the co-author of Customer-Centered Design: A New Approach to Web Usability (Prentice-Hall).