DIGITAL TRANSFORMATION

Effective business management requires a multifaceted approach that extends beyond the boundaries of an organization's internal operations. It involves staying attuned to global economic trends, the ever-changing environmental landscape, shifting consumer preferences, and the dynamic behavior of value chain partners. These external factors can have a profound impact on an organization's strategies and performance, making their consideration imperative in today's management practices. Traditionally, business management and management information systems (MIS) have been treated as separate and distinct fields. However, this book breaks down these barriers and explores their interaction. It offers valuable insights into both research fields and provides practical methodologies that illuminate innovations in business and management.
This comprehensive textbook adopts a global perspective and addresses a diverse audience, including researchers seeking a deeper understanding, educators shaping the next generation of business leaders, students seeking to grasp the intricacies of contemporary management, and consultants and practitioners navigating the complexities of today's business landscape.
Divided into six chapters, the book not only delves into today's pressing issues, but also offers Business Pulse - Insights on Today's Trends. These insights shed light on the ever-changing terrain of current trends, ensuring that readers are equipped with the most up-to-date knowledge to thrive in the dynamic world of business management.

Dr. Alptekin Erkollar, Chairman of the Board of ETCOP, is a distinguished professor of management information systems. Dr. Erkollar has received numerous awards for his research and teaching, has published extensively, and has a global presence with teaching and research engagements in the U.S. and other countries. His passion for information systems continues to inspire the next generation of MIS professionals.
Dr. Birgit Oberer is a distinguished computer science professor in Austria with an extensive international academic background. She currently serves on the Board of Directors of the ETCOP Institute for Interdisciplinary Research, holds the role of Director of Communications at IGIP, and acts as a Learning App Evaluator for the Austrian Ministry of Education, Science, and Research.