Intercultural Communication for Business: Module 6
South-Western (Publisher)
Published on 30. November 2004
Book
Paperback/Softback
160 pages
978-0-324-15258-6 (ISBN)
Description
This module examines International Communication for Business, looking both broadly and specifically at issues and opportunities that will seem increasingly important as the business world shrinks and grows more interdependent. As time zones blur and fewer restrictions are imposed on the global movement of capital, raw materials, finished goods, and human labor, people will cling fiercely to the ways in which they were enculturated as youngsters. Culture will become a defining characteristic, not only of peoples and nations, but of organizations and industries.
More details
Language
English
Place of publication
Mason, OH
United States
Publishing group
Cengage Learning, Inc
Target group
Professional and scholarly
ISBN-13
978-0-324-15258-6 (9780324152586)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
1. An Overview of Culture. 2. Culture and Communication. 3. Culture and Identity. 4. Culture and Power. 5. Applications for International Communication. Appendix A: Checklist for doing Business Abroad. Appendix B: Suggested Additional Reading.