Enterprise in Action

This is an introduction to entrepreneurship in Ireland. It begins by studying entrepreneurs and the strategies they pursue, and examines the motives for starting a business. It goes on to describe the type of person who is likely to be a success, illustrating this with profiles of a number of Irish entrepreneurs. Areas discussed include: competitive strategy options for the entrepreneur; the steps involved in preparing a business plan and a sample business plan; the many pitfalls that entrepreneurs experience during the process; the importance of finance, marketing and networking; the implications of technology and the changing market environment on small businesses; and the factors that have led to a high level of new business start-ups. It also focuses on the Internet as a competitive tool for new businesses, and provides information on the incentives and support agencies for new businesses.
 
This is an introduction to entrepreneurship in Ireland. It begins by studying entrepreneurs and the strategies they pursue, and examines the motives for starting a business. It goes on to describe the type of person who is likely to be a success, illustrating this with profiles of a number of Irish entrepreneurs. Areas discussed include: competitive strategy options for the entrepreneur; the steps involved in preparing a business plan and a sample business plan; the many pitfalls that entrepreneurs experience during the process; the importance of finance, marketing and networking; the implications of technology and the changing market environment on small businesses; and the factors that have led to a high level of new business start-ups. It also focuses on the Internet as a competitive tool for new businesses, and provides information on the incentives and support agencies for new businesses.