The Business Battlecard
Winning Moves for Growing Companies
Published on 14. February 2009
Book
Paperback/Softback
136 pages
978-1-904887-28-7 (ISBN)
Description
Using five simple, but crucial questions, "The Business Battlcard" helps you craft a winning strategy to grow your company and rally your team. A strategy that will win you the war on several fronts: the battle against competitors, the battle for customers' minds, the battle for investors' wallets and the battle for employees' hearts.
Using five simple, but crucial questions, "The Business Battlcard" helps you craft a winning strategy to grow your company and rally your team. A strategy that will win you the war on several fronts: the battle against competitors, the battle for customers' minds, the battle for investors' wallets and the battle for employees' hearts.
Using five simple, but crucial questions, "The Business Battlcard" helps you craft a winning strategy to grow your company and rally your team. A strategy that will win you the war on several fronts: the battle against competitors, the battle for customers' minds, the battle for investors' wallets and the battle for employees' hearts.
Reviews / Votes
'This is a very accessible, inspiring book for entrepreneurs and managers. It is filled with timely examples.' Walter Kuemmerle, President Kuemmerle Research Group Ltd.'This is a very accessible, inspiring book for entrepreneurs and managers. It is filled with timely examples.' Walter Kuemmerle, President Kuemmerle Research Group Ltd.
More details
Language
English
Place of publication
Cork
Ireland
Illustrations
col. Illustrations
Dimensions
Height: 230 mm
Width: 190 mm
Thickness: 10 mm
ISBN-13
978-1-904887-28-7 (9781904887287)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Paul O'Dea is CEO Select Strategies, a strategy consulting practice, which helps leadership teams make growth happen. Clients include Expedia, Hewlett Packard and numerous investor backed companies. An engineer by profession, Paul has co-founded and helped build several companies, particularly in the technology sector. He serves on the boards of a number of growth companies, and is co-author of a previous book, Select Selling.
Paul O'Dea is CEO Select Strategies, a strategy consulting practice, which helps leadership teams make growth happen. Clients include Expedia, Hewlett Packard and numerous investor backed companies. An engineer by profession, Paul has co-founded and helped build several companies, particularly in the technology sector. He serves on the boards of a number of growth companies, and is co-author of a previous book, Select Selling.
Paul O'Dea is CEO Select Strategies, a strategy consulting practice, which helps leadership teams make growth happen. Clients include Expedia, Hewlett Packard and numerous investor backed companies. An engineer by profession, Paul has co-founded and helped build several companies, particularly in the technology sector. He serves on the boards of a number of growth companies, and is co-author of a previous book, Select Selling.
Content
Introduction Commit to a Shared Vision Select your Sweet Spot Customer Create Measurable Value Beat the Competition Crack the Channel Code Execute the Business Battlecard