Strategy in a Week
2nd Edition
Published on 29. November 2002
Book
Paperback/Softback
96 pages
978-0-340-84953-8 (ISBN)
Description
Strategy is about what tomorrow will be like and then working it back to today. It is about direction for all organisations and their units, of all sizes. This book exposes the past, present and future of strategy, covering:
How strategy has changed, what it is and what it isn't
What leading management thinkers say about strategy
Case studies of strategies great and small
How to develop a strategy in tune with today's markets
The key elements in turning strategy into action
This book has been fully revised and updated for the 2002 series relaunch
How strategy has changed, what it is and what it isn't
What leading management thinkers say about strategy
Case studies of strategies great and small
How to develop a strategy in tune with today's markets
The key elements in turning strategy into action
This book has been fully revised and updated for the 2002 series relaunch
More details
Series
Edition
2nd Revised edition
Language
English
Place of publication
United Kingdom
Publishing group
John Murray Press
Target group
Professional and scholarly
Edition type
Revised edition
Illustrations
30 b&w cartoons
Dimensions
Height: 196 mm
Width: 129 mm
Thickness: 10 mm
Weight
129 gr
ISBN-13
978-0-340-84953-8 (9780340849538)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Bob Norton | Ray Irving
Understanding Strategy in a Week
Book
02/1999
John Murray Learning
Unfortunately, price unknown
Article exhausted; check for reprint
Persons
Bob Norton is Member Services Manager at the Chartered Management Institute
and Ray Irving is a partner in Third Learning, an e-learning consultancy. Both have
written widely on information management with other titles in the In A Week series.
and Ray Irving is a partner in Third Learning, an e-learning consultancy. Both have
written widely on information management with other titles in the In A Week series.
Content
Sunday - introducing strategy; Monday - strategic models; Tuesday - strategists and strategies; Wednesday - strategic analysis; Thursday - strategic thinking; Friday - from strategy to action; Saturday - formulating strategy.