
You.com
Manage Your Online Self for Profit, Image and Business Success
Cresta Norris(Author)
Kogan Page Ltd (Publisher)
1st Edition
Published on 3. May 2011
Book
Paperback/Softback
184 pages
978-0-7494-6198-0 (ISBN)
Description
The internet is vast and can be an inhospitable place for organizations and individuals trying to make their mark. To stand out in the crowd, you need to learn how to be creative online and get your various profiles on different websites working in tandem to promote your brand and your business.
You.com gives vital advice on how to manage your online image using tools such as LinkedIn, Facebook, Twitter and YouTube to your best advantage. It shows how you can stay connected to the things that matter (via RSS feeds, news feeds, netvibes, etc) and includes essential tips on using online networking to find a better job, recruit staff or identify new people to work with. Illustrated by fascinating international case studies from businesses and individuals such as Richard Sambrook, former Director of BBC World Service and Global News, Nancy William of Tiger Two, Gill Carrick of executive search firm Odgers Berndtson and Dulce Merritt of Barbican Consulting, this book tells you all you need to know to improve your visibility online and ensure a high ranking on search engines.
With illuminating examples of how an online image can go wrong, and invaluable advice on how to put it right, You.com will help you to get control, get noticed and get the results you want from your online profile.
You.com gives vital advice on how to manage your online image using tools such as LinkedIn, Facebook, Twitter and YouTube to your best advantage. It shows how you can stay connected to the things that matter (via RSS feeds, news feeds, netvibes, etc) and includes essential tips on using online networking to find a better job, recruit staff or identify new people to work with. Illustrated by fascinating international case studies from businesses and individuals such as Richard Sambrook, former Director of BBC World Service and Global News, Nancy William of Tiger Two, Gill Carrick of executive search firm Odgers Berndtson and Dulce Merritt of Barbican Consulting, this book tells you all you need to know to improve your visibility online and ensure a high ranking on search engines.
With illuminating examples of how an online image can go wrong, and invaluable advice on how to put it right, You.com will help you to get control, get noticed and get the results you want from your online profile.
More details
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (trade)
Dimensions
Height: 198 mm
Width: 130 mm
Thickness: 11 mm
Weight
202 gr
ISBN-13
978-0-7494-6198-0 (9780749461980)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Cresta Norris has years of valuable experience in online marketing. She has been the head of new media content at UKTV (a joint venture between Virgin and the BBC) and creator of online content for the marketing arms of the BBC and Freeview. She has written and published business books for many blue-chip clients and is also the author of A Quick Start Guide to Online Selling, published by Kogan Page.
Content
Chapter - 00: Introduction;
Chapter - 01: Getting started;
Chapter - 02: Unlocking your creativity;
Chapter - 03: Getting informed;
Chapter - 04: Getting control;
Chapter - 05: Getting famous;
Chapter - 06: Getting a job;
Chapter - 07: Getting your name in search engines;
Chapter - 08: Getting a result
Chapter - 01: Getting started;
Chapter - 02: Unlocking your creativity;
Chapter - 03: Getting informed;
Chapter - 04: Getting control;
Chapter - 05: Getting famous;
Chapter - 06: Getting a job;
Chapter - 07: Getting your name in search engines;
Chapter - 08: Getting a result