Multimodality in Practice
Investigating Theory-in-Practice-through-Methodology
1st Edition
Published on 9. November 2011
Book
Hardback
256 pages
978-0-415-88037-4 (ISBN)
Description
In this wide-ranging collection, leading scholars, researchers, and emergent researchers from around the world come together and present examples of multimodal discourse analysis in practice. The book illustrates new theoretical, methodological and empirical research into new technologies such as the internet, software, CD-ROM, video, and older technologies such as film, newspapers, brands or billboards. Each chapter demonstrates how aspects of multimodal theory and method can be used to conduct research into these and other multimodal texts. Taken together, the book advances the field of multimodal discourse analysis and offers a range of current studies that address some of the most important questions facing researchers and students when investigating new or old technologies multimodally in linguistics, education, communication studies, sociology, anthropology and other fields.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Illustrations
41 s/w Abbildungen, 2 s/w Tabellen, 40 s/w Photographien bzw. Rasterbilder, 1 s/w Zeichnung
2 Tables, black and white; 1 Line drawings, black and white; 40 Halftones, black and white; 41 Illustrations, black and white
Dimensions
Height: 235 mm
Width: 157 mm
Thickness: 18 mm
Weight
524 gr
ISBN-13
978-0-415-88037-4 (9780415880374)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
06/2020
1st Edition
Routledge
€67.20
Shipment within 15-20 days
E-Book
05/2012
1st Edition
Routledge
€60.49
Available for download
E-Book
05/2012
1st Edition
Routledge
€60.49
Available for download
Person
Sigrid Norris is Associate Professor of Communication and Director of the Multimodal Research Center at Auckland University of Technology in New Zealand. She is the author of Analyzing Multimodal Interactions: A Methodological Framework (Routledge, 2004), rosarot und schwarz (Deutscher Lyrik Verlag, 2008) and Identity in (inter)action: Introducing Multimodal Interaction Analysis (deGruyter, 2011).
Content
Preface Sigrid Norris 1. Introduction to Part I: Primary Focus: Social Actors and Their Actions Sigrid Norris 2. Teaching Touch/Response-feel: A First Step to an Analysis of Touch from an (Inter)active Perspective Sigrid Norris 3. Interactive Technologies and the Function of the Senses Jens Loenhoff 4. Multi-modal Exchanges and Power Relations in a Public Relations Department Helen Sissons 5. Scientific Visualizations as Discourse Nexus: Transmission of Content or Context for Making Meaning? Shawn Rowe 6. Sacred Time: Temporal Rhythms in Aipan Practice Gudrun Frommherz 7. Display in Online Environments Rodney H. Jones 8. Technology and Reception as Multimodal Re-making Carey Jewitt 9. Introduction to Part II: Primary Focus Cultural Tools Sigrid Norris 10. Normativity and Software: A Multimodal Social Semiotic Approach Emilia Djonov and Theo Van Leeuwen 11. Reception as Social Action: The Case of Marketing Paul White 12. Combining Computational Tools with Systemic Functional Theory for Discourse Analysis Marissa K. L. E, Kay O'Halloran and Kevin Judd 13. Storm over the Starship: A Geosemiotic Analysis of Brand Co-Creation Denise M. Conroy and Richard W. Brookes 14. Multimodal Texts as Mediated Actions: Voice, Synchronization and Layered Simultaneity in Images of Disability Najma Al Zidjali 15. Mediating Multimodal Environmental Knowledge Across Animation Techniques Carmen Daniella Maier 16. Multimodality in Practice: Investigating Theory-in-practice-through-methodology Sigrid Norris