
Research Methods in Publishing and Book Studies
Routledge (Publisher)
1st Edition
Published on 2. September 2025
Book
Hardback
198 pages
978-1-032-83074-2 (ISBN)
Description
Establishing the unique opportunities and characteristics of doing research in publishing and book studies, this book demonstrates and evaluates the range of research methods that are available to students when conducting research within the field.
Organized into three main parts, prefaced by a general introduction to the discipline, Research Methods in Publishing and Book Studies considers qualitative and quantitative methods and methods of data analysis in turn. Each chapter within these sections features:
Details and logistics of the research method, including specific ethical considerations, disciplinary history, and distinguishing features when compared to other methods.
Advantages and disadvantages of the method, helping students evaluate and choose the right method for their research.
A case study of the Method in Action, written by featured authors with expertise in that area.
Study questions to help readers test and solidify their knowledge.
Further reading suggestions.
By the end of the book, students will have a sound understanding of the methods commonly used in book and publishing studies and will be able to confidently identify and select methods for their own research projects and dissertations.
This book is an essential resource for advanced undergraduate and postgraduate students and researchers in book and publishing studies.
Organized into three main parts, prefaced by a general introduction to the discipline, Research Methods in Publishing and Book Studies considers qualitative and quantitative methods and methods of data analysis in turn. Each chapter within these sections features:
Details and logistics of the research method, including specific ethical considerations, disciplinary history, and distinguishing features when compared to other methods.
Advantages and disadvantages of the method, helping students evaluate and choose the right method for their research.
A case study of the Method in Action, written by featured authors with expertise in that area.
Study questions to help readers test and solidify their knowledge.
Further reading suggestions.
By the end of the book, students will have a sound understanding of the methods commonly used in book and publishing studies and will be able to confidently identify and select methods for their own research projects and dissertations.
This book is an essential resource for advanced undergraduate and postgraduate students and researchers in book and publishing studies.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Postgraduate and Undergraduate Advanced
Illustrations
2 s/w Tabellen
2 Tables, black and white
Dimensions
Height: 240 mm
Width: 161 mm
Thickness: 16 mm
Weight
479 gr
ISBN-13
978-1-032-83074-2 (9781032830742)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Rachel Noorda | Corinna Norrick-Ruehl
Research Methods in Publishing and Book Studies
Book
09/2025
1st Edition
Routledge
€63.40
Shipment within 10-20 days

Rachel Noorda | Corinna Norrick-Ruehl
Research Methods in Publishing and Book Studies
E-Book
09/2025
1st Edition
Routledge
€55.49
Available for download

Rachel Noorda | Corinna Norrick-Ruehl
Research Methods in Publishing and Book Studies
E-Book
09/2025
1st Edition
Routledge
€55.49
Available for download
Persons
Rachel Noorda is Director of Book Publishing and Associate Professor of English at Portland State University, USA. She researches entrepreneurship, marketing, and consumer behavior in book publishing, emphasizing small business and identity.
Corinna Norrick-Ruehl holds the Chair for Book Studies at the University of Muenster, Germany. Her research focuses on twentieth-century publishing, popular book formats, and contemporary book culture.
Corinna Norrick-Ruehl holds the Chair for Book Studies at the University of Muenster, Germany. Her research focuses on twentieth-century publishing, popular book formats, and contemporary book culture.
Content
Acknowledgments
Introduction
1. Foundations of Publishing and Book Studies Research
Part I: Qualitative Methods
2. Archival Methods
3. Oral Histories
4. Interviews
5. Focus Groups
6. Case Studies
7. Ethnography, Netnography, and Autoethnography
Part II: Quantitative Methods
8. Surveys
9. Corpora
10. Datasets
Interlude: Social Media Research
Part III: Data Analysis
11. Content Analysis, Discourse Analysis, and Thematic Coding
12. Descriptive Statistics
13. Social Network Analysis
Coda: Mix and Match: Multi-Method and Mixed-Method Research in Publishing and Book Studies
Conclusion: The Future of Publishing and Book Studies Research
Index
Introduction
1. Foundations of Publishing and Book Studies Research
Part I: Qualitative Methods
2. Archival Methods
3. Oral Histories
4. Interviews
5. Focus Groups
6. Case Studies
7. Ethnography, Netnography, and Autoethnography
Part II: Quantitative Methods
8. Surveys
9. Corpora
10. Datasets
Interlude: Social Media Research
Part III: Data Analysis
11. Content Analysis, Discourse Analysis, and Thematic Coding
12. Descriptive Statistics
13. Social Network Analysis
Coda: Mix and Match: Multi-Method and Mixed-Method Research in Publishing and Book Studies
Conclusion: The Future of Publishing and Book Studies Research
Index