Sense and Respond
Capturing Value in the Networked Era
Will be published approx. on 19. February 1998
Book
Hardback
352 pages
978-0-87584-835-8 (ISBN)
Description
From virtual shopping to virtual organizations, businesses are pushing the multimedia envelope as they electronically sense, in real time, their customers' needs, and use digital capabilities to swiftly and effectively respond. "Sense and Respond: Capturing Value in the Network Era", a series of essays from leading technology experts, explores how firms must develop sense and respond strategies to exploit the opportunities of this networked age. Editors Stephen Bradley and Richard Nolan have compiled an impressive resource for executives seeking to capture maximum value from new technologies. The compelling scenarios reveal what future customer interactions might look like, and address what companies must do-today-to capitalize on the emerging opportunities.
More details
Edition
New
Language
English
Place of publication
United States
Illustrations
Illustrations
Dimensions
Height: 241 mm
Width: 165 mm
Thickness: 31 mm
Weight
680 gr
ISBN-13
978-0-87584-835-8 (9780875848358)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Stephen P. Bradley is the William Ziegler Professor of Business Administration and the chairman of the Competition and Strategy Area at the Harvard Business School.
Content
Capturing value in the networked era; the converging worlds of telecommunications, computing and entertainment; telecommunications - building the infrastructure for value creation; strategic uncertainty and the future of on-line consumer interaction; delivering customer value through the World Wide Web; using geographic information systems to sense and respond to customers; seeing through the customer's eyes with computer imaging; product development on the Internet; the emergence of internetworked manufacturing; virtual value and the birth of virtual markets; real shopping in a virtual store; inventing the organization of the 21st century - control, empowerment and information technology; "virtual teams" - using communications technology to manage geographically dispersed development groups; virtual organizations - redefining organizational boundaries to sense and respond.