The Portable MBA Desk Reference
An Essential Business Companion
2nd Edition
Published on 1. October 1998
Book
Hardback
XIV, 680 pages
978-0-471-24530-8 (ISBN)
Description
This source book attempts to fill a gap in the business book market by pulling together an immense array of facts, formulas, statistics and sources of information. By defining concepts and then presenting them in business scenarios, the book gives readers the chance to see them in action. The text begins with an A-to-Z reference of essential business topics, covering basic accounting, economics, finance, international business, management, marketing, manufacturing and strategy. The second section is a directory of business information on more than 50 different topics, including demographics, employee benefits, corporate financial performance and international business. This edition gives information on on-line resources and the internet.
More details
Series
Edition
2., Aufl.
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 26 cm
Width: 19 cm
Weight
1403 gr
ISBN-13
978-0-471-24530-8 (9780471245308)
Schweitzer Classification
Content
AN A-TO-Z REFERENCE OF ESSENTIAL BUSINESS TOPICS; SOURCES OF BUSINESS INFORMATION; General Business Sources; Accounting and Financial Reporting; Advertising; Bankruptcy; Benchmarking; Business Plans; Competitor Intelligence; Computers and Information Technology; Consulting Services and Consultants; Copyrights, Patents, and Trademarks; Corporate and Industrial Financial Data; Corporate Listings, Ownership, and Rankings; Corporate Officers and Directors; Demographics, Marketing Data, and Marketing Research; Direct Marketing; Distributors and Distribution Management; Diversity; Economic Data, Trends, and Projections: United States; Economic Data, Trends, and Projections: Worldwide; Employee and Executive Compensation; Employee Benefits; Environmental Issues; Exporting and Importing; Federal Government (U.S.); Franchising; Human Resource Management, Training, and Retraining; International Business (General); International Business (Asia and Australia); International Business (Eastern Europe and the Commonwealth of Independent States); International Business (Japan); International Business (Latin America); International Business (Middle East); International Business (Western Europe); The Job Market; Labor and Employment Law; Managing a Company; Manufacturing and Quality; Mergers and Acquisitions; New-Product Development; Real Estate; Research and Development; Small Business and Entrepreneurship; State and Local Government; Strategic Planning and Joint Ventures; Taxes; Travel and Relocation; Valuing a Business; Venture Capital/Sources of Capital; Directory of Publishers, Vendors, and Database Providers; Appendices; References; Index.