Visual Research
An Introduction to Research Methodologies in Graphic Design
Published on 31. January 2005
Book
Paperback/Softback
192 pages
978-2-88479-049-9 (ISBN)
Description
Visual Research explores both quantitative and qualitative research methods in visual communication. The latest title in the AVA Academia imprint, this book addresses the need for an extensive discussion of problem-solving processes in the graphic design field. Fully illustrated with reference to real-life case studies it eschews standard analyses of 'end product' artefacts to discuss the relatively unexplored process of design analysis. Examining areas such as audience, communication theory, semiotics and semantics this book is aimed at all creative professionals wishing to explore research methods within visual media design.
Reviews / Votes
"I found the book relevant and helpful ... Tha layout is good, I particularly like the definitions/explanations available on the bottom of the page." Debra Heffernan, Intercollege Larnaca, Cyprus.More details
Series
Language
English
Place of publication
Lausanne
Switzerland
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Illustrations
250 colour illustrations
Dimensions
Height: 300 mm
Width: 220 mm
Weight
1030 gr
ISBN-13
978-2-88479-049-9 (9782884790499)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
12/2004
AVA Publishing SA
€54.05
Article exhausted; check for reprint
Persons
Ian Noble is currently director of research and postgraduate programmes within the School of Graphic Design at the London College of Communication. He has worked professionally as an editorial designer and as an educator and design writer. Russell Bestley is a senior lecturer at the London College of Communication. His work has been primarily concerned with research through education and practice. He is currently undertaking a PhD on the second-generation of UK punk and graphic design.