
No Frills
Virgin Books (Publisher)
Published on 8. May 2003
Book
Paperback/Softback
336 pages
978-0-7535-0770-4 (ISBN)
Description
The rise of new and dynamic low cost airlines, spearheaded by easyJet, Ryanair, Go and Buzz, is currently Europe's biggest business success story. This title provides analysis of this unexpected aviation business phenomenon and investigates the entrepreneurs who took the risks, including easyJet's Stelios Haji-Ioannou, Ryanair's Michael O'Leary and Go's Barbara Cassani. Millions of people who were previously put off air travel on the grounds of expense are now winging their way around Europe at rock-bottom prices. But where did it all start? Who came up with the idea of ticketless booking via the Internet? How do these airlines make such profits when seats are so cheap? Is this the pattern for all future air travel? And possibly the biggest question of all: are they safe?
Reviews / Votes
"Must fly... must buy' Evening Standard '...Calder is a champion of the no-frills phenomenon... in addition to sketching its rise, he offers a practical guide to the destinations' The Daily TelegraphMore details
Language
English
Place of publication
London
United Kingdom
Publishing group
Ebury Publishing
Product notice
Paperback (UK-trade)
Dimensions
Height: 1 mm
Width: 1 mm
Thickness: 1 mm
Weight
1 gr
ISBN-13
978-0-7535-0770-4 (9780753507704)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
05/2002
Virgin Books
€41.07
Article exhausted; check for reprint
Person
Simon Calder is senior travel correspondent of The Independent, a contributing editor of Conde Nast Traveller, a columnist for BA's inflight magazine 'High Life', and a frequent BBC radio and television presenter.