Balanced Scorecard Evolution

Preface ix Acknowledgments xv Chapter 1: What Exactly Is a Balanced Scorecard? 1 Origins, and a Brief History, of the Balanced Scorecard 1 Balanced Scorecard Perspectives 3 What Is a Balanced Scorecard? 7 Telling the Story of Your Strategy through Cause and Effect 14 Key Balanced Scorecard Questions and Answers 18 Notes 27 Chapter 2: Just Like the Boy Scouts: Be Prepared 29 First Things First: Why Are You Developing a Balanced Scorecard? 29 Answering the Question: Why the Balanced Scorecard and Why Now? 30 Possible Reasons for Launching a Balanced Scorecard 33 Send Yourself a Postcard from the Future 35 Start with a Provocative Action 36 Overcoming Skepticism 38 Benefits of a Guiding Rationale 39 Where Do We Build the Balanced Scorecard? 40 Criteria for Choosing an Appropriate Organizational Unit 41 Executive Sponsorship: A Critical Element of Any Balanced Scorecard Program 45 Sponsorship Advice for Executives 51 Your Balanced Scorecard Team 53 Managing the Balanced Scorecard on an Ongoing Basis: The Office of Strategy Management 65 Functions of the Office of Strategy Management 66 Your Balanced Scorecard Development Plan 71 Be Fast, but Be Thoughtful in Your Approach 77 Developing a Communication Plan to Support Your Balanced Scorecard Initiative 79 Final Assessments to Make Before You Begin Building a Balanced Scorecard 88 Notes 92 Chapter 3: Balanced Scorecard Building Blocks: Mission, Vision, and Strategy 95 Mission 95 Vision 105 Vision Statements and the Balanced Scorecard 111 Strategy 113 Strategic Themes 119 Appendix 3A: An Introduction to the Roadmap Strategy Process 120 Roadmap Strategy 121 Four Fundamental Questions You Must Answer When Creating a Strategy 121 The Four Lenses 124 A Strategy to Create True Alignment from Top to Bottom 126 Notes 126 Chapter 4: Conduct Effective and Engaging Workshops 129 Before the Workshop 130 During the Workshop 141 The Role of Executives in Workshops 153 Notes 156 Chapter 5: Building Powerful Strategy Maps That Tell Your Strategic Story 159 What Is a Strategy Map? 159 Why You Need a Strategy Map 164 The Spectrum of Strategic Plans 165 Developing Strategy Map Objectives 167 Developing Objectives for Each of the Four Perspectives 174 Which Value Proposition Is Best? 183 Using Strategic Themes in the Development of a Strategy Map 208 Developing a Shared Understanding with Objective Statements 209 How Many Objectives on a Strategy Map? 212 Notes 217 Chapter 6: Create a Balanced Scorecard of Robust Measures, Meaningful Targets, and Strategic Initiatives 221 What Are Performance Measures? 221 Creating Better Performance Measures 222 Attributes of Effective Performance Measures 229 Measures for Each of the Four Perspectives 239 Recording Your Measures: Creating a Performance Measure Data Dictionary 243 Targets: The Goals That Bring Measures to Life 250 Do You Need All Three Types of Targets? 254 Strategic Initiatives: Projects That Drive Breakthrough Performance 257 Notes 266 Chapter 7: Hold Strategy Execution Meetings So Good, People Actually Want to Attend 269 From Theory to Practice 269 Before the Meeting 274 In the Meeting 278 After the Meeting 287 Reporting Results with Balanced Scorecard Software 290 Criteria for Selecting Software 291 Notes 303 Chapter 8: Let Everyone Demonstrate Their Contribution by Cascading the Balanced Scorecard 305 What Is Cascading? 306 The Search for Meaning 308 The Cascading Process 309 Ensure Understanding of Your Highest?]Level Strategy Map and Scorecard before Cascading 311 Notes 325 Chapter 9: Integrating Change Management Techniques to Drive Balanced Scorecard Success 327 Preparing for Scorecard Success 328 When Building the Balanced Scorecard 331 Using the Balanced Scorecard 333 Balanced Scorecard Implementation Checklists 336 Notes 339 About the Author 341 Index 343