Advertising in Action
Published on 1. March 1989
Book
Paperback/Softback
48 pages
978-0-340-42041-6 (ISBN)
Unfortunately, price unknown
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Description
This is an activity based book, supported by illustrations and is aimed at 12-15 year olds covering an important topic in media studies. It looks behind the glamour of advertisements in magazines and on television, follows a "campaign" and examines the way the industry works - including the role of "watchdog" bodies. Much use is made of authentic materials, and imaginative group and class activities are suggested.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Hodder Arnold
Target group
Primary & secondary/elementary & high school
Illustrations
line drawings, b&w half-tones, index
Dimensions
Height: 250 mm
Width: 175 mm
Thickness: 12 mm
Weight
117 gr
ISBN-13
978-0-340-42041-6 (9780340420416)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
What is advertising?; the advertising industry; advertisements and the print media; advertisements and the broadcasting media; do you approve of advertising? Appendix: case study.