The Handbook of Media Audiences
Published on 8. April 2011
Book
Hardback
562 pages
978-1-4051-8418-2 (ISBN)
Description
This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.
* Details the study of audiences and how it is changing in relation to digital media
* Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
* Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today
* Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them
* Includes contributions from some of the most outstanding international scholars in the field
* Details the study of audiences and how it is changing in relation to digital media
* Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
* Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today
* Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them
* Includes contributions from some of the most outstanding international scholars in the field
Reviews / Votes
"This book offers helpful background readings for media research courses. Summing Up: Recommended. Graduate students and above." (Choice, 1 November 2011)More details
Series
Edition
1. Auflage
Language
English
Place of publication
Hoboken
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Dimensions
Height: 25.2 cm
Width: 18.3 cm
Thickness: 3.4 cm
Weight
1380 gr
ISBN-13
978-1-4051-8418-2 (9781405184182)
Schweitzer Classification
Other editions
Additional editions
Virginia Nightingale
The Handbook of Media Audiences
Book
11/2013
Wiley
€52.50
Shipment within 15-20 days
Virginia Nightingale
The Handbook of Media Audiences
E-Book
03/2011
Wiley-Blackwell
€39.99
Available for download
Virginia Nightingale
The Handbook of Media Audiences
E-Book
02/2011
Wiley-Blackwell
€39.99
Available for download
Person
Virginia Nightingale held the position of Associate Professor with the School of Communication Arts at the University of Western Sydney until retiring in 2010. Now an independent scholar, her publications include Media and Audiences: New Perspectives (with Karen Ross, 2003) and Critical Perspectives: Media and Audiences (with Karen Ross, 2003), and New Media Worlds: Challenges for Convergence (ed. with Tim Dwyer, 2007).
Content
Notes on Contributors.
Series Editor's Preface.
Acknowledgments.
Introduction (Virginia Nightingale).
Part I Being Audiences.
1 Readers as Audiences (Wendy Griswold, Elizabeth Lenaghan, and Michelle Naffziger).
2 Listening for Listeners: The Work of Arranging How Listening Will Occur in Cultures of Recorded Sound (Jackie Cook).
3 Viewing (Shawn Shimpach).
4 Search and Social Media (Virginia Nightingale).
5 Spreadable Media: How Audiences Create Value and Meaning in a Networked Economy (Joshua Green and Henry Jenkins).
6 Going Mobile (Gerard Goggin).
Part II Theorizing Audiences.
7 Audiences and Publics, Media and Public Spheres (Richard Butsch).
8 The Implied Audience of Communications Policy Making: Regulating Media in the Interests of Citizens and Consumers (Sonia Livingstone and Peter Lunt).
9 New Configurations of the Audience? The Challenges of User-Generated Content for Audience Theory and Media Participation (Nico Carpentier).
10 The Necessary Future of the Audience ... and How to Research It (Nick Couldry).
11 Reception (Cornel Sandvoss).
12 Affect Theory and Audience (Anna Gibbs).
Part III Researching Audiences.
13 Toward a Branded Audience: On the Dialectic between Marketing and Consumer Agency (Adam Arvidsson).
14 Ratings and Audience Measurement (Philip M. Napoli).
15 Quantitative Audience Research: Embracing the Poor Relation (David Deacon and Emily Keightley).
16 Media Effects in Context (Brian O'Neill).
17 Cultivation Analysis and Media Violence (Andy Ruddock).
18 Creative and Visual Methods in Audience Research (Fatimah Awan and David Gauntlett).
19 Locating Media Ethnography (Patrick D. Murphy).
Part IV Doing Audience Research.
20 Children's Media Cultures in Comparative Perspective (Sonia Livingstone and Kirsten Drotner).
21 Fan Cultures and Fan Communities (Kristina Busse and Jonathan Gray).
22 Beyond the Presumption of Identity? Ethnicities, Cultures, and Transnational Audiences (Mirca Madianou).
23 Participatory Vision: Watching Movies with Yolngu (Jennifer Deger).
24 The Audience Is the Show (Annette Hill).
25 Seeking the Audience for News: Response, News Talk, and Everyday Practices (S. Elizabeth Bird).
26 Sport and Its Audiences (David Rowe).
Index.
Series Editor's Preface.
Acknowledgments.
Introduction (Virginia Nightingale).
Part I Being Audiences.
1 Readers as Audiences (Wendy Griswold, Elizabeth Lenaghan, and Michelle Naffziger).
2 Listening for Listeners: The Work of Arranging How Listening Will Occur in Cultures of Recorded Sound (Jackie Cook).
3 Viewing (Shawn Shimpach).
4 Search and Social Media (Virginia Nightingale).
5 Spreadable Media: How Audiences Create Value and Meaning in a Networked Economy (Joshua Green and Henry Jenkins).
6 Going Mobile (Gerard Goggin).
Part II Theorizing Audiences.
7 Audiences and Publics, Media and Public Spheres (Richard Butsch).
8 The Implied Audience of Communications Policy Making: Regulating Media in the Interests of Citizens and Consumers (Sonia Livingstone and Peter Lunt).
9 New Configurations of the Audience? The Challenges of User-Generated Content for Audience Theory and Media Participation (Nico Carpentier).
10 The Necessary Future of the Audience ... and How to Research It (Nick Couldry).
11 Reception (Cornel Sandvoss).
12 Affect Theory and Audience (Anna Gibbs).
Part III Researching Audiences.
13 Toward a Branded Audience: On the Dialectic between Marketing and Consumer Agency (Adam Arvidsson).
14 Ratings and Audience Measurement (Philip M. Napoli).
15 Quantitative Audience Research: Embracing the Poor Relation (David Deacon and Emily Keightley).
16 Media Effects in Context (Brian O'Neill).
17 Cultivation Analysis and Media Violence (Andy Ruddock).
18 Creative and Visual Methods in Audience Research (Fatimah Awan and David Gauntlett).
19 Locating Media Ethnography (Patrick D. Murphy).
Part IV Doing Audience Research.
20 Children's Media Cultures in Comparative Perspective (Sonia Livingstone and Kirsten Drotner).
21 Fan Cultures and Fan Communities (Kristina Busse and Jonathan Gray).
22 Beyond the Presumption of Identity? Ethnicities, Cultures, and Transnational Audiences (Mirca Madianou).
23 Participatory Vision: Watching Movies with Yolngu (Jennifer Deger).
24 The Audience Is the Show (Annette Hill).
25 Seeking the Audience for News: Response, News Talk, and Everyday Practices (S. Elizabeth Bird).
26 Sport and Its Audiences (David Rowe).
Index.