
The Silver Economy
An Ageing Society in the European Union
Routledge (Publisher)
1st Edition
Published on 4. October 2023
Book
Hardback
98 pages
978-1-032-45506-8 (ISBN)
Description
The definition of "old" has evolved intensively over the years due to demographic changes, and the ageing population is one of the most frequently discussed issues in recent decades. The profile of the 21st century senior is completely different from the senior in the second half of the 21st-century senior is completely different from the senior in the second half of the 20th century, not to mention earlier periods in history. As an increasing group of benefactors of human activity, they create demand for products and experiences. The system of goods and services that aims to leverage their purchasing potential and satisfy their consumption needs, including living, health, tourism, cultural, information, and communication needs, has been referred to as the so-called Silver Economy. The book reviews the phenomenon of ageing of the EU's population over 50. It also presents a multidimensional view of the potential for the development of this group's economic, social, medical, family, personal and technological demand in the early 21st century.
The book analyses the market behaviour of seniors and argues that the Silver Economy will grow in importance and profitability every year in various areas, both public and private. This includes health, finance, employment, leisure and well-being, education, and the use of digital tools.
This publication is recommended for policymakers and business players who are considering how to achieve economic development through the growing and changing demand of the ageing population. For the world is now facing a challenge that no community has ever faced before - the coexistence of a long-lived population on the one hand and the growing popularity of digital technologies on the other.
Chapter 4 of this book is available for free in PDF format as Open Access from the individual product page at www.routledge.com. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license. The publication was financed by a subsidy for the University of Wroclaw, Funds for the "Excellence Initiative - Research University" program, a subsidy for the University of Bialystok and a grant from the Krakow University of Economics (057/ ZZE/2022/POT).
The book analyses the market behaviour of seniors and argues that the Silver Economy will grow in importance and profitability every year in various areas, both public and private. This includes health, finance, employment, leisure and well-being, education, and the use of digital tools.
This publication is recommended for policymakers and business players who are considering how to achieve economic development through the growing and changing demand of the ageing population. For the world is now facing a challenge that no community has ever faced before - the coexistence of a long-lived population on the one hand and the growing popularity of digital technologies on the other.
Chapter 4 of this book is available for free in PDF format as Open Access from the individual product page at www.routledge.com. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license. The publication was financed by a subsidy for the University of Wroclaw, Funds for the "Excellence Initiative - Research University" program, a subsidy for the University of Bialystok and a grant from the Krakow University of Economics (057/ ZZE/2022/POT).
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Postgraduate
Illustrations
37 s/w Abbildungen, 37 s/w Zeichnungen, 16 s/w Tabellen
16 Tables, black and white; 37 Line drawings, black and white; 37 Illustrations, black and white
Dimensions
Height: 240 mm
Width: 161 mm
Thickness: 11 mm
Weight
344 gr
ISBN-13
978-1-032-45506-8 (9781032455068)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Agata Niemczyk | Katarzyna Szalonka | Anna Gardocka-Jalowiec
The Silver Economy
An Ageing Society in the European Union
Book
04/2025
1st Edition
Routledge
€66.40
Shipment within 10-20 days

Agata Niemczyk | Katarzyna Szalonka | Anna Gardocka-Jalowiec
The Silver Economy
An Ageing Society in the European Union
E-Book
10/2023
1st Edition
Routledge
€52.49
Available for download

Agata Niemczyk | Katarzyna Szalonka | Anna Gardocka-Jalowiec
The Silver Economy
An Ageing Society in the European Union
E-Book
10/2023
1st Edition
Routledge
€52.49
Available for download
Persons
Agata Niemczyk is Associate Professor in the Department of Tourism at the Krakow University of Economics.
Katarzyna Szalonka is Associate Professor at the Institute of Economic Sciences at the University of Wroclaw.
Anna Gardocka-Jalowiec is Associate Professor in the Department of Political Economy at the Faculty of Economics and Finance at the University of Bialystok.
Wioletta Nowak is Assistant Professor at the Institute of Economic Sciences at the University of Wroclaw.
Renata Seweryn is Associate Professor in the Department of Tourism at the Krakow University of Economics.
Zofia Grodek-Szostak is Assistant Professor in the Department of Economics and Business at the Krakow University of Economics.
Katarzyna Szalonka is Associate Professor at the Institute of Economic Sciences at the University of Wroclaw.
Anna Gardocka-Jalowiec is Associate Professor in the Department of Political Economy at the Faculty of Economics and Finance at the University of Bialystok.
Wioletta Nowak is Assistant Professor at the Institute of Economic Sciences at the University of Wroclaw.
Renata Seweryn is Associate Professor in the Department of Tourism at the Krakow University of Economics.
Zofia Grodek-Szostak is Assistant Professor in the Department of Economics and Business at the Krakow University of Economics.
Author
Krakow University of Economics, Poland
Content
1. The senior: A retrospective and foresight 2. The health situation of seniors in the European Union 3. The financial condition of seniors in the European Union 4. Forms of managing leisure time of European seniors of the 21st century 5. Digital exclusion of seniors: true or false?