
Understanding Canadian Business
McGraw Hill Higher Education (Publisher)
5th Edition
Published on 16. January 2005
Book
Hardback
704 pages
978-0-07-092199-3 (ISBN)
Description
Nickels 5e offers a market-driven revision connecting students to the realities of business along with a complete, integrated teaching package that makes teaching this course a breeze. The text's unique blend of customer focus, technology, authorship and package amalgamate into a complete learning system aimed at making the introductory business course interesting, topical, and relevant to students in both major and non-major streams. UCB is now the text that others benchmark for quality, readability, usability and currency and no competitor offers the variety and adaptability of the various packages (text and supplements) that are available with this text.
More details
Edition
5th edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Dimensions
Height: 279 mm
Width: 221 mm
Thickness: 36 mm
Weight
1701 gr
ISBN-13
978-0-07-092199-3 (9780070921993)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Bill Nickels is emeritus professor of business at the University of Maryland, College Park. He has over 30 years' experience teaching graduate and undergraduate business courses, including introduction to business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Case Western Reserve University and his PhD from The Ohio State University. Bill has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to businesspeople on subjects such as power communications, marketing, nonbusiness marketing, and stress and life management. His son, Joel, is a professor of English at the University of Miami (Florida).
Jim McHugh holds an MBA degree from Lindenwood University and has had broad experience in education, business, and government. As chair of the Business and Economics Department of St. Louis Community College-Forest Park, Jim coordinated and directed the development of the business curriculum. In addition to teaching several sections of Introduction to Business each semester for nearly 30 years, Jim taught in the marketing and management areas at both the undergraduate and graduate levels. Jim enjoys conducting business seminars and consulting with small and large businesses. He is actively involved in the public-service sector and served as chief of staff to the St. Louis County Executive.
Susan McHugh is a learning specialist with extensive training and experience in adult learning and curriculum development. She holds an MEd degree from the University of Missouri and completed her coursework for a PhD in education administration with a specialty in adult learning theory. As a professional curriculum developer, she has directed numerous curriculum projects and educator training programs. She has worked in the public and private sectors as a consultant in training and employee development. While Jim and Susan treasure their participation in writing projects, their greatest accomplishment is their collaboration on their three children. Casey is carrying on the family's teaching tradition as an adjunct social work professor at Washington University and the founder of an incubator to help therapists start their own practices. Molly and Michael are carrying on the family writing tradition by contributing to the development of this text and several supplementary materials.
Paul Berman founded a firm of chartered accountants and was actively engaged in the fields of management consulting, auditing, and taxation for 35 years. These activities involved considerable time overseas. He then went on to John Abbott College near Montreal, where he continues to teach a variety of business courses. Since 1988, he has been teaching an international business policy course at McGill University.
Rita Cossa is a faculty member at the DeGroote School of Business at McMaster University, where she teaches the undergraduate introduction to business and marketing courses. Teaching highlights include a nomination to TVOntario's Best Lecturer Competition and notations in the Maclean's Guide to Universities as a Popular Prof for Marketing. She has authored various instructor and student supplements, including two marketing study guides. Prior to the completion of her MBA, Rita held several management-level positions in the financial services industry.
Jim McHugh holds an MBA degree from Lindenwood University and has had broad experience in education, business, and government. As chair of the Business and Economics Department of St. Louis Community College-Forest Park, Jim coordinated and directed the development of the business curriculum. In addition to teaching several sections of Introduction to Business each semester for nearly 30 years, Jim taught in the marketing and management areas at both the undergraduate and graduate levels. Jim enjoys conducting business seminars and consulting with small and large businesses. He is actively involved in the public-service sector and served as chief of staff to the St. Louis County Executive.
Susan McHugh is a learning specialist with extensive training and experience in adult learning and curriculum development. She holds an MEd degree from the University of Missouri and completed her coursework for a PhD in education administration with a specialty in adult learning theory. As a professional curriculum developer, she has directed numerous curriculum projects and educator training programs. She has worked in the public and private sectors as a consultant in training and employee development. While Jim and Susan treasure their participation in writing projects, their greatest accomplishment is their collaboration on their three children. Casey is carrying on the family's teaching tradition as an adjunct social work professor at Washington University and the founder of an incubator to help therapists start their own practices. Molly and Michael are carrying on the family writing tradition by contributing to the development of this text and several supplementary materials.
Paul Berman founded a firm of chartered accountants and was actively engaged in the fields of management consulting, auditing, and taxation for 35 years. These activities involved considerable time overseas. He then went on to John Abbott College near Montreal, where he continues to teach a variety of business courses. Since 1988, he has been teaching an international business policy course at McGill University.
Rita Cossa is a faculty member at the DeGroote School of Business at McMaster University, where she teaches the undergraduate introduction to business and marketing courses. Teaching highlights include a nomination to TVOntario's Best Lecturer Competition and notations in the Maclean's Guide to Universities as a Popular Prof for Marketing. She has authored various instructor and student supplements, including two marketing study guides. Prior to the completion of her MBA, Rita held several management-level positions in the financial services industry.
Content
Part 1: Business Trends: Cultivating a Business in Diverse Global EnvironmentsChapter 1: Managing within the Dynamic Business Environment Chapter 2: How Economic Issues Affect BusinessChapter 3: Competing in Global MarketsChapter 4: The Role of Government in BusinessChapter 5: Ethics and Social ResponsibilityPart 2: Business Ownership and Small BusinessChapter 6: Forms of Business OwnershipChapter 7: Entrepreneurship and Small BusinessPart 3: Leadership, Organization, and Production to Satisfy Customers Chapter 8: Management and LeadershipChapter 9: Adapting Organizations to Today's Markets Chapter 10: Producing World-Class Goods and ServicesPart 4: Management of Human ResourcesChapter 11: Motivating EmployeesChapter 12: Human Resource Management: Finding and Keeping the Best EmployeesChapter 13: Understanding Employee-Management Issues and RelationsPart 5: Marketing: Developing and Implementing Customer-Oriented Marketing PlansChapter 14: Marketing: Building Customer and Stakeholder RelationshipsChapter 15: Managing the Marketing Mix: Product, Price, Place, and PromotionPart 6: Accounting Information and Financial Activities</2>Chapter 16: Understanding Accounting and Financial InformationChapter 17: Financial ManagementChapter 18: The Financial Services Industry in Canada Appendix A: Using Technology to Manage InformationAppendix B: Working within the Legal Environment of BusinessIndex