Understanding Business
7th Edition
Published on 1. January 2004
Book
Mixed media product
768 pages
978-0-07-292218-9 (ISBN)
Description
"Understanding Business" by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for two reasons: the commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, and we listen. We consistently look to the experts - full-time faculty members, adjunct instructors, and of course students - to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 400 professors and their insights and experiences are evident on every page of the revision. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education.
From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, "Understanding Business" leads the way.
From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, "Understanding Business" leads the way.
More details
Edition
7th Revised edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Edition type
Revised edition
Illustrations
Illustrations (chiefly col.), col. maps, col. ports.
Dimensions
Height: 281 mm
Width: 221 mm
Thickness: 32 mm
Weight
2014 gr
ISBN-13
978-0-07-292218-9 (9780072922189)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
William Nickels
Understanding Business
Book
12/2006
8th Edition
McGraw-Hill Professional
€132.45
Article is exhausted; no reprint
Previous edition
William G. Nickels
Understanding Business: Media Edition
Book
04/2003
6th Edition
Irwin Professional Publishing
€112.64
Article exhausted; check for reprint
Persons
Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University. Jim McHugh is an associate professor of business at St. Louis Community College. Jim teaches several sections of introduction to business, and has been for 18 years. Jim holds an M.B.A. and has broad experience in both education and business. He has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area. Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, Susan consults in both training and curriculum development. Not only is Susan a co-author on UB5/e., she also developed the integrated teaching and learning system.
Content
Chapter 1 Managing Within the Dynamic Business Environment -- Taking Risks and Making Profits.Chapter 2 How Economics Affects Business: The Creation and Distribution of WealthChapter 3 Competing in Global MarketsChapter 4 Demonstrating Ethical Behavior and Social ResponsibilityAppendix Working within the Legal Environment of BusinessChapter 5 Choosing a Form of Business OwnershipChapter 6 Entrepreneurship and Starting a Small BusinessChapter 7 Management, Leadership, and Employee EmpowermentChapter 8 Adapting Organizations to Today's MarketsChapter 9 Producing World-Class Goods and ServicesChapter 10 Motivating Employees and Building Self-Managed TeamsChapter 11 Human Resource Management: Finding and Keeping the Best Employees Chapter 12 Dealing with Employee-Management Issues and Relationships Chapter 13 Marketing: Building Customer and Stakeholder RelationshipsChapter 14 Developing and Pricing Products and ServicesChapter 15 Distributing Products Quickly and EfficientlyChapter 16 Today's Promotional TechniquesChapter 17 Using Technology to Manage InformationChapter 18 Understanding Financial Information and AccountingChapter 19 Financial ManagementChapter 20 Securities Markets: Financing and Investing OpportunitiesChapter 21 Understanding Money and Financial InstitutionsChapter 22 Managing Personal Finances to Achieve Financial SecurityAppendix: Managing Risk