This is P.R.
Realities of Public Relations
Published on 1. January 1993
Book
Hardback
650 pages
978-0-534-17262-6 (ISBN)
Description
In addition to current information drawn from public relations campaigns, public relations agencies and the news, this new edition features coverage of public relations research, theory, ethics, law, tactics and channels. The text also contains examples of successful public relations campaigns and cases and illustrations depicting public relations in action.
In addition to current information drawn from public relations campaigns, public relations agencies and the news, this new edition features coverage of public relations research, theory, ethics, law, tactics and channels. The text also contains examples of successful public relations campaigns and cases and illustrations depicting public relations in action.
In addition to current information drawn from public relations campaigns, public relations agencies and the news, this new edition features coverage of public relations research, theory, ethics, law, tactics and channels. The text also contains examples of successful public relations campaigns and cases and illustrations depicting public relations in action.
More details
Edition
International 2 Revised ed
Language
English
Place of publication
Belmont, CA
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 203 mm
Width: 248 mm
Weight
1066 gr
ISBN-13
978-0-534-17262-6 (9780534172626)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Content
Public Relations: Role, Origins and Future: The Realities of Public relations; PR's Origins and Evolution; PR's Future; Research for PR: Research for Backgrounding and Planning; Research Process, Procedures and Techniques; Publics and Public Opinion; Persuasion and Communication Theories; PR's Ethical and Legal Environment; PR Ethics and Social Responsibilities; Laws Affecting PR Practice; PR in Action; Problem Solving Strategies: The Management of PR Work; Communications Channels and Media; Tactics and Techniques: Details that Make the Strategies Work; Campaigns; Public Relations Case Studies; Crises.