This is P.R.
Realities of Public Relations
4th Edition
Published on 1. January 1989
Book
Hardback
540 pages
978-0-534-10140-4 (ISBN)
Description
This book should be of interest to students taking courses in public relations in departments of business and management.
This book should be of interest to students taking courses in public relations in departments of business and management.
This book should be of interest to students taking courses in public relations in departments of business and management.
More details
Edition
4th Revised edition
Language
English
Place of publication
Belmont, CA
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 230 mm
Weight
1100 gr
ISBN-13
978-0-534-10140-4 (9780534101404)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Newsom
This is PR - Newsom
Book
01/1985
3rd Edition
Wadsworth Publishing Co Inc
€46.64
Article exhausted; check for reprint
Persons
Content
Part 1: Public relations: role and origins. PR:what and why? PR: where are its roots and where is it growing? Part 2: Research areas in public relations. Publics and public opinion. Research. Persuasion and communication theories. Communication channels. Part 3: PR's ethical and legal environment. Ethics and social responsibility. Laws affecting PR practice. PR in action. Campaigns and cases. Working in the media. Managing PR work. Crises. Appendixes. Index.