This is PR
The Realities of Public Relations
Published on 1. March 2009
Book
Paperback/Softback
432 pages
978-0-495-56905-3 (ISBN)
Description
Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, International Edition covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom.
More details
Edition
International ed of 10th revised ed
Language
English
Place of publication
Belmont, CA
United States
Publishing group
Cengage Learning, Inc
Target group
Professional and scholarly
Illustrations
Illustrations
Dimensions
Height: 251 mm
Width: 201 mm
Thickness: 18 mm
Weight
795 gr
ISBN-13
978-0-495-56905-3 (9780495569053)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Part 1: PUBLIC RELATIONS: ROLE, ORIGINS AND TRENDS AFFECTING THE FUTURE. 1. PR Roles and Specialties. 2. PR's Origins and Evolution. 3. Trends in PR. Part 2: RESEARCH FOR PR. 4. Research: Planning, Processes and Techniques. 5. Publics and Public Opinion. Part 3: THEORY, ETHICS AND LAWS AFFECTING PR PRACTICE. 6. Theoretical Underpinnings. 7. PR Ethics and Responsibilities. 8. PR and the Law. Part 4: PR IN ACTION. 9. Strategic Management in PR Practice. 10. Communication Channels and Media. 11. Tactics and Techniques: Details That Make PR Strategy Work. 12. Campaigns. 13. Crisis and Credibility. 14. Public Relations Practice and a Worldview.