
In Pursuit of the Common Good
Twenty-Five Years of Improving the World, One Bottle of Salad Dressing at a Time
Random House USA Inc (Publisher)
Published on 12. August 2008
Book
Paperback/Softback
272 pages
978-0-7679-2997-4 (ISBN)
Description
Shameless exploitation has never been more fun nor done more good for more people than when done by Newman's Own—the first green food company to use all-natural ingredients, and still the most successful.
It was 1982 when Paul Newman and A. E. Hotchner made their foray into local gourmet shops with bottles of their homemade salad dressing. The venture was intended to be a lark, a way to poke fun at the traditional way the market operates. Hurdling obstacle after obstacle, they created the first company to mass-market all-natural products, eliminating the chemicals, gums, and preservatives that existed in food at the time. This picaresque saga is the inspiring story of how the two friends parlayed the joke into a multimillion-dollar company that gives all its profits to the less fortunate without spending money on galas, mailings, and other expensive outreaches. It also serves as a textbook for foundations and charitable organizations looking to do the most good they can with what they have.
Told in alternating voices, Newman and Hotchner have written a zany tale that is a business model for entrepreneurs, an inspirational book, and just plain delightful reading.
It was 1982 when Paul Newman and A. E. Hotchner made their foray into local gourmet shops with bottles of their homemade salad dressing. The venture was intended to be a lark, a way to poke fun at the traditional way the market operates. Hurdling obstacle after obstacle, they created the first company to mass-market all-natural products, eliminating the chemicals, gums, and preservatives that existed in food at the time. This picaresque saga is the inspiring story of how the two friends parlayed the joke into a multimillion-dollar company that gives all its profits to the less fortunate without spending money on galas, mailings, and other expensive outreaches. It also serves as a textbook for foundations and charitable organizations looking to do the most good they can with what they have.
Told in alternating voices, Newman and Hotchner have written a zany tale that is a business model for entrepreneurs, an inspirational book, and just plain delightful reading.
More details
Language
English
Place of publication
New York
United States
Product notice
Paperback (trade)
Dimensions
Height: 203 mm
Width: 132 mm
Thickness: 16 mm
Weight
344 gr
ISBN-13
978-0-7679-2997-4 (9780767929974)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Paul Newman | A. E. Hotchner
In Pursuit of the Common Good
Twenty-Five Years of Improving the World, One Bottle of Salad Dressing at a Time
E-Book
08/2008
Currency
€5.49
Available for download
Persons
Paul is a barrister and Queen's Counsel at Wilberforce Chambers which is ranked as the leading pensions set of chambers by both Legal 500 and Chambers and Partners. Paul is head of the Pensions Group in Chambers and has worked in the pensions field for over 30 years. He has contributed to several texts and written numerous articles, as well as lectured on the subject.