
Business Communication and Character
Amy Newman(Author)
South-Western College Publishing
11th Edition
Published on 29. March 2022
Book
Paperback/Softback
576 pages
978-0-357-71813-1 (ISBN)
Shipment within 15-20 days
Description
Discover how your communication conveys your character -- or who you are as a person -- as you learn to make effective written and oral communication choices in your professional and personal life. Master your own natural, conversational style to earn trust and respect, to differentiate yourself in your career, or to gather funding. This edition addresses today's most important business communication concepts as new self-reflection questions help you develop a deeper understanding of yourself to better communicate and reach personal and professional goals. A new communication model emphasizes character check, audience analysis, message and medium (CAM) within in-person, online or social media communication. Intriguing examples from real companies illustrate principles at work. You also learn to communicate within a team, resolve conflict and maximize the latest communication and collaboration technology tools. MindTap digital tools help you further refine your communication skills.
More details
Edition
11th edition
Language
English
Place of publication
Florence
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Dimensions
Height: 276 mm
Width: 216 mm
Thickness: 27 mm
Weight
1268 gr
ISBN-13
978-0-357-71813-1 (9780357718131)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Amy Newman
Business Communication and Character
Book
03/2026
12th Edition
South-Western College Publishing
€343.50
Article not available at the moment
Previous edition

Book
09/2016
10th Edition
South-Western College Publishing
€86.65
Shipment within 15-20 days
Person
Amy Newman is a management communication faculty member (emerita) at the Cornell University SC Johnson College of Business. As a senior lecturer, she taught courses in business writing, oral communication, persuasive communication, corporate and crisis communication and organizational behavior. Newman served as the faculty director of Grand Challenges @Dyson, a community-engaged learning curriculum. Newman was also an adjunct instructor at Ithaca College; Milano School for Policy, Management, and Environment at The New School in New York City and eCornell, where she developed and taught classes online for working professionals. She has won several awards for excellence in teaching and received grants to develop technology-based learning solutions. Prior to joining Cornell, Newman spent 20 years working for large companies such as Canon, Reuters and Scholastic. Internally, she held senior-level management positions in human resources and leadership development. As an external consultant, she worked to improve communication and employee performance in hospitality, technology, education, publishing, financial services and entertainment companies. A graduate of Cornell University and Milano, Newman is author of "Building Leadership Character," "Recovery at Work" and several editions of "Business Communication: In Person, In Print, Online." Since 2010, she has maintained a blog of news stories about business communication and character at amynewman.com.
Content
Part 1: Communicating Character and Building Business Relationships.
1. Business Communication and Character.
2. Team and Interpersonal Communication.
3. Communicating Across Differences.
Part 2: Developing Your Business Writing Skills.
4. Writing and Designing.
5. Improving Your Writing Style.
Part 3: Crafting Written Messages.
6. Neutral and Positive Messages.
7. Persuasive Messages.
8. Bad-News Messages.
Part 4: Preparing Data and Writing Reports.
9. Managing and Visualizing Data.
10. Writing Reports.
Part 5: Developing and Delivering Presentations and Visuals.
11. Developing Presentations and Visuals.
12. Delivering Presentations.
Part 6: Presenting Yourself for Employment.
13. Writing for the Job Search.
14. Interviewing and Landing the Job.
1. Business Communication and Character.
2. Team and Interpersonal Communication.
3. Communicating Across Differences.
Part 2: Developing Your Business Writing Skills.
4. Writing and Designing.
5. Improving Your Writing Style.
Part 3: Crafting Written Messages.
6. Neutral and Positive Messages.
7. Persuasive Messages.
8. Bad-News Messages.
Part 4: Preparing Data and Writing Reports.
9. Managing and Visualizing Data.
10. Writing Reports.
Part 5: Developing and Delivering Presentations and Visuals.
11. Developing Presentations and Visuals.
12. Delivering Presentations.
Part 6: Presenting Yourself for Employment.
13. Writing for the Job Search.
14. Interviewing and Landing the Job.