What is Graphic Design for?
1st Edition
Published on 1. May 2006
Book
Hardback
256 pages
978-2-940361-07-6 (ISBN)
Description
"What is Graphic Design For?" is a major new graphic design handbook, which extends the issues raised in the bestselling original "What is Graphic Design?" This guide to the world of graphic design, explores all the issues that shape contemporary design: economics; ethics; technology; multimedia communication; theory and developments in other fields that impact globally on local cultures. A special focus on work from emerging design locations, including China, Russia and Eastern Europe, is particularly invaluable. The role of the graphic designer has never been so diverse: they must often copywrite, edit, curate, originate photography and illustrations, design typefaces, and be astute marketers and businesspeople...all in a world of converging media. "What is Graphic Design For?" is both an in-depth exploration of successful design, and a stunning portfolio of cutting-edge work from designers and studios around the globe.
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Content
Issues: 1. What is Graphic Design For? 2. Being Here: Local Tendencies in Graphic Design 3. Cross-Disciplinary Design and Collaboration 4. Designer as Author, Publisher, Producer, Curator, Entrepreneur 5. Design for Protest 6. Sustainability 7. Craft and Complexity 8. Graphic Design is for People Anatomy 1. Anatomy 2. Experimental Typography 3. Movie Titles 4. Visualizing Music 5. Broadcast Design 6. Sound Design 7. Games Design 8. Signage 9. Editorial Design 10. Book Design 11. Information Design 12. Interactive Design 13. Identity Design 14. Advertising 15. Type Design 16. Writing 17. Software Design 18. Mise-en-scene Portfolios: 1. Portfolios 2. Kerr/Noble 3. Vince Frost 4. COMA 5. deValence 6. Martin Woodtli 7. Clarissa Tossin 8. Radovan Jenko 9. barbara says 10. Base 11. ORG 12. Wieden+Kennedy 13. LUST 14. Frederic Teschner 15. Open 16. John Morgan Etcetera: 1. References 2. Glossary 3. Index 4. Credits