Cases in Contemporary Strategy Analysis
2nd Edition
Published on 9. September 1999
Book
Hardback
408 pages
978-0-631-21359-8 (ISBN)
Description
This second edition of "Cases in Contemporary Strategy Analysis" represents a continuing commitment to examining current business theory in the context of real business situations. It successfully considers how today's rapid technological changes and increasingly international markets compound the difficulties of decision-making. The seventeen cases included in this book focus on implementation of strategy. Most cases have been selected from companies and managers who are well-known leaders in their industries. Cases from smaller or more obscure companies have been selected for their unique approach to implementing strategy. Used in conjunction with the best-selling "Contemporary Strategy Analysis, Third Edition", or as a stand-alone collection, this casebook provides an invaluable resource for upcoming strategic managers as they learn to successfully formulate and implement strategic decisions in today's changing world.
More details
Edition
2nd Revised edition
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 244 mm
Width: 172 mm
Weight
722 gr
ISBN-13
978-0-631-21359-8 (9780631213598)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Kent Neupert | Joseph N. Fry
Cases in Contemporary Strategy Analysis
Book
09/1996
Blackwell Publishers
€69.46
Article exhausted; check for reprint
Persons
Content
Contents.Preface.1. Coral Divers Resort: Kent E. Neupert and Paul W. Beamish.2. Laura Ashley Holdings plc: The Crisis of 1998: Robert M. Grant.3. Daimler Chrysler and the World Automobile Industry: Robert M. Grant.4. Telecommunications Industry in China: Kent E. Neupert, Clara Chak, Henry Fu, Lui Sai Lung, Alex Ng, Ken Yeung, and Polly Poon.5. Eastman Kodak: Meeting the Digital Challenge: Scot Duncan, Jean Gibbons, Scott Haenni, Adam Laux, Cynthia Varner, and Robert M. Grant.6. Organizational Restructuring within the Royal Dutch/Shell Group: Robert M. Grant.7. Harley Davidson, Inc., July 1998: Robert M. Grant.8. Steinway & Sons: Suresh Kotha and Roger Dunbar.9. Amazon.com: Suresh Kotha and Emer Dooley.10. Starbucks Corporation (A): Melissa Schilling and Suresh Kotha.11. Honeywell Inc. and Global Research and Development: Andrew C. Inkpen.12. DuPont Teflon: China Brand Strategy: Kent E. Neupert.13. Richard Branson and the Virgin Group of Companies in 1998: Robert M. Grant.14. Imasco Limited: The Roy Rogers Aquisition: Kent E. Neupert and J. N. Fry.15. Seagram and MCA: Andrew C. Inkpen.16. General Electric: The Jack Welch Era, 1981-98: Robert M. Grant.17. AES Corporation: Rewriting the Rules of Management: Robert M. Grant.