Analyzing Consumer Response to Innovation
The Concept of Preference Inertia
Published on 2. October 2013
Book
Paperback/Softback
58 pages
978-1-289-78184-2 (ISBN)
More details
Edition
Primary Source ed.
Language
English
Product notice
Paperback (trade)
Unsewn / adhesive bound
Illustrations
Illustrations, black and white
Dimensions
Height: 246 mm
Width: 189 mm
Thickness: 3 mm
Weight
122 gr
ISBN-13
978-1-289-78184-2 (9781289781842)
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Schweitzer Classification