Analyzing Consumer Response to Innovation
The Concept of Preference Inertia
Published on 15. August 2011
Book
Paperback/Softback
58 pages
978-1-175-32056-8 (ISBN)
More details
Language
English
Place of publication
United States
Product notice
Paperback (trade)
Unsewn / adhesive bound
Illustrations
Illustrations, black and white
Dimensions
Height: 246 mm
Width: 189 mm
Thickness: 3 mm
Weight
122 gr
ISBN-13
978-1-175-32056-8 (9781175320568)
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Schweitzer Classification