The Future of Social Commerce
Trend Report 2007/2008
Published in 2009
Book
CCCXX, 20 pages
978-3-9812203-1-5 (ISBN)
Description
Social commerce is a special form of electronic commerce in which customers participate actively in the buying experience. In this respect the word 'social' indicates the integration of your social network.
Typical means of participation in social commerce are sharing product reviews and recommendations, promoting products within a social network, or even collaborative shopping. We are just about to tap into the widespread possibilities that social commerce offers for e-Commerce and even for traditional brick and mortar businesses.
This report represents a starting point in understanding where social commerce is today and where students envision its further development. It comments on the state of the art of social commerce from different perspectives and presents the students' prespectives on social commerce applications that in their opinion might reshape the future.
Typical means of participation in social commerce are sharing product reviews and recommendations, promoting products within a social network, or even collaborative shopping. We are just about to tap into the widespread possibilities that social commerce offers for e-Commerce and even for traditional brick and mortar businesses.
This report represents a starting point in understanding where social commerce is today and where students envision its further development. It comments on the state of the art of social commerce from different perspectives and presents the students' prespectives on social commerce applications that in their opinion might reshape the future.
More details
Persons
The Center for Digital Technology and Management (CDTM) is a joint interdisciplinary institution of education, research, and entrepreneurship
of the Ludwig-Maximilians-Universität München (LMU) and the
Technische Universität München (TUM).
Building on the strengths of two of the most prestigious universities in Germany, CDTM provides highly qualified and ambitious students with an excellent academic education in the field of emerging digital technologies.
As a research institution, CDTM closely cooperates with the industry, concentrating on Telecommunication, Information Technology, Media, Entertainment, Health and Energy sectors.
of the Ludwig-Maximilians-Universität München (LMU) and the
Technische Universität München (TUM).
Building on the strengths of two of the most prestigious universities in Germany, CDTM provides highly qualified and ambitious students with an excellent academic education in the field of emerging digital technologies.
As a research institution, CDTM closely cooperates with the industry, concentrating on Telecommunication, Information Technology, Media, Entertainment, Health and Energy sectors.