The Patron's Payoff
Conspicuous Commissions in Italian Renaissance Art
Published on 10. March 2014
Book
Paperback/Softback
256 pages
978-0-691-16194-5 (ISBN)
Description
In The Patron's Payoff, Jonathan Nelson and Richard Zeckhauser apply the innovative methods of information economics to the study of art. Their findings, written in highly accessible prose, are surprising and important. Building on three economic concepts--signaling, signposting, and stretching--the book develops the first systematic methodology for assessing the meaning of art patronage and provides a broad and useful framework for understanding how works of art functioned in Renaissance Italy. The authors discuss how patrons used conspicuous commissions to establish and signal their wealth and status, and the book explores the impact that individual works had on society. The ways in which artists met their patrons' needs for self-promotion dramatically affected the nature and appearance of paintings, sculptures, and buildings. The Patron's Payoff presents a new conceptual structure that allows readers to explore the relationships among the main players in the commissioning game--patrons, artists, and audiences--and to understand how commissioned art transmits information.
This book facilitates comparisons of art from different periods and shows the interplay of artists and patrons working to produce mutual benefits subject to an array of limiting factors. The authors engage several art historians to look at what economic models reveal about the material culture of Italy, ca. 1300?1600, and beyond. Their case studies address such topics as private chapels and their decorations, donor portraits, and private palaces. In addition to the authors, the contributors are Molly Bourne, Kelley Helmstutler Di Dio, Thomas J. Loughman, and Larry Silver.
This book facilitates comparisons of art from different periods and shows the interplay of artists and patrons working to produce mutual benefits subject to an array of limiting factors. The authors engage several art historians to look at what economic models reveal about the material culture of Italy, ca. 1300?1600, and beyond. Their case studies address such topics as private chapels and their decorations, donor portraits, and private palaces. In addition to the authors, the contributors are Molly Bourne, Kelley Helmstutler Di Dio, Thomas J. Loughman, and Larry Silver.
Reviews / Votes
One of Choice's Outstanding Academic Titles for 2009 "[E]nlightening."--Times Literary Supplement "But the basic point of this book--that a careful study of economic and related social needs can help us further understand the genesis of many works of visual culture--is undeniable, and the editors' and authors' cogent presentation of the possibilities inherent in their approach is masterful. Recognizing the motivations of elites expands our understanding of the roles that visual works could play during the period we now identify as the Italian Renaissance. As a reviewer I congratulate Nelson and Zeckhauser, while continuing to lament art history's inability--in the Renaissance at least--to gain access to a broader understanding of the diverse society and complex and subtle culture that supported the production of these works."--David G. Wilkins, CAA Reviews "In The Patron's Payoff, art historian Jonathan K. Nelson and economist Richard J. Zeckhauser have harnessed their separate disciplines into a new analytical key for understanding the linked motivations of patron and artist or architect in conspicuous commissions... No less than the American financier who donates a museum wing on condition it bears his name, or the merchandiser who endows a university institute named for him, the results of Renaissance patronage had to be, first of all, highly visible."--Judith Harris, California Literary Review "Nelson and Zeckhauser offer historians of art and culture a powerful method for appraising the driving force behind works of art commissioned in the Renaissance... The Patron's Payoff offers and innovative and potent tool for probing how works of art functioned in Renaissance social life."--Michelle O'Malley, Renaissance Quarterly "The book's interdisciplinary approach provides a blueprint for others who might test these concepts with patrons and periods necessarily omitted from this study. Common language and readable prose illuminate the theory and animate the relationships between works of art, patrons, artists, and audience. This book will be useful to art historians, cultural historians, economists, and others interested in the significance of the production and consumption of elite culture."--D.N. Dow, Choice "These are all well-written, interesting, well-researched essays, varying in chronological range and in geographical focus."--Bernadine Barnes, EH.net "[T]his volume is a model of how cross-disciplinary interaction can enrich the understanding of practitioners in two participating disciplines."--Neil De Marchi, Journal of Economic Literature "The Patron's Payoff is impressive not only for its innovative interdisciplinary approach and the compilation of an extensive source material ... the reading [is] very entertaining, and clearly shows that even high-profile science can be attractive and intelligible."--Mila Horky, Sehepunkte "[This] book [is] an innovative examination of art, economics, and communication that should be required reading for all who admire Italy's grand masterpieces as well as those who have made the study of Renaissance art and architecture a profession."--Fredrika Jacobs, European Legacy "One hopes that information economists will gain as much as art historians can from this book."--Sally Hickson, Renaissance and ReformationMore details
Language
English
Place of publication
New Jersey
United States
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (trade)
Illustrations
51 halftones.
Dimensions
Height: 254 mm
Width: 178 mm
Thickness: 15 mm
Weight
489 gr
ISBN-13
978-0-691-16194-5 (9780691161945)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Jonathan K. Nelson is assistant director for academic programs and publications at Villa I Tatti--the Harvard University Center for Italian Renaissance Studies. He has written extensively on Michelangelo, Leonardo, Botticelli, and Filippino Lippi. Richard J. Zeckhauser is the Frank P. Ramsey Professor of Political Economy at Harvard University's Kennedy School of Government. His most recent book is Collaborative Governance: Private Roles for Public Goals in Turbulent Times.
Content
Illustrations ix Foreword xiii Preface xvii Introduction 1 Part I: THE COMMISSIONING GAME 15 Chapter One: Main Players: Patrons, Artists, and Audiences 17 Chapter Two: Analytic Framework: Benefits, Costs, and Constraints 37 Chapter Three: Theories of Distinction: Magnificence and Signaling 67 Chapter Four: Selecting and Magnifying Information: Signposting and Stretching 85 Part II: THE PATRON'S PAYOFF 111 Chapter Five: Private Chapels in Florence: A Paradise for Signalers by Jonathan K. Nelson and Richard J. Zeckhauser 113 Chapter Six: Commissioning Familial Remembrance in Fourteenth-Century Florence: Signaling Alberti Patronage at the Church of Santa Croce by Thomas J. Loughman 133 Chapter Seven: Signs of Success: Leone Leoni's Signposting in Sixteenth-Century Milan by Kelley Helmstutler Di Dio 149 Chapter Eight: Mantegna's Madonna della Vittoria and the Rewriting of Gonzaga History by Molly Bourne 166 Chapter Nine: Image Is Everything: Visual Art as Self-Advertising (Europe and America) by Larry Silver 185 Contributors 225 Index 227