Selling Advertising Space in 90 Minutes
Published on 23. April 2008
Book
Paperback/Softback
160 pages
978-1-85252-581-1 (ISBN)
Description
This is a complete guide to planning and implementing advertisement sales, in a format which can be applied to any publishing context. The author has distilled the entire contents of his successful media sales training courses into a single volume. The book starts with an explanation of how the industry works, and then guides readers through the skills and processes involved in each stage from lead-sourcing through to closure. Also included is a summary of the career prospects and salary expectations offered by the industry to new recruits.
Reviews / Votes
A"Should be compulsory reading for media sales managers.A"Annie Swift, CEO, Institute of Sales PromotionA"Engaging and extremely well constructed. Highly recommended.A"Stephen Brooks, MD Nielsen OnlineA"Having attended several of Brian's courses, it's fantastic he's found the time to write it all down for others to benefit. This stuff really works.A"Robin Nar, Senior Sales Executive, Centaur Media plcA"Brian is a fantastic trainer and a highly experienced media man. This book will certainly help anyone who's looking to get an accurate insight in to media sales.A"Jim Brown, Managing Director, Round 8 RecruitmentMore details
Series
Language
English
Place of publication
Cirencester
United Kingdom
Dimensions
Height: 210 mm
Width: 148 mm
Thickness: 9 mm
Weight
290 gr
ISBN-13
978-1-85252-581-1 (9781852525811)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Brian Neil
Selling Advertising Space in 90 Minutes
Book
11/2014
2nd Edition
Management Books 2000 Ltd
€32.39
Shipment within 3-4 weeks
Person
Brian Neil has over twenty five years experience in the magazine publishing industry. In 2000, he joined Centaur Media plc as Head of Learning and Development. He is a professional trainer, a member of the British Psychological Society and the Chartered Institute of Personnel Development and regularly writes and delivers sales and management training modules.