Business in Context
4th Edition
Published on 15. April 2004
Book
Paperback/Softback
544 pages
978-1-86152-992-3 (ISBN)
Description
Business in Context 4e provides an introduction to the business environment and the key functions of business placed within a managerial, organizational and environmental context. Offering a dynamic and contemporary global perspective on business, key issues are debated and supported by practical cases from well-known international companies. The latest edition of David Needle's best-selling functional business environment text has been thoroughly revised and rewritten, with expanded coverage of management, new chapters on globalization and ethics, new cases, improved pedagogy and text design, and increased web support for the lecturer and student.
More details
Edition
4th Revised edition
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Edition type
Revised edition
Illustrations
illustrations
Dimensions
Height: 244 mm
Width: 188 mm
Thickness: 28 mm
Weight
1320 gr
ISBN-13
978-1-86152-992-3 (9781861529923)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
12/2008
5th Edition
Cengage Learning EMEA
€85.71
Article is exhausted; no reprint
Content
1. The Concept of Business in Context. 2. Globalization. 3. The Environment and Business: Economy, State, Technology and Labour 4. Cultural Influences and Business 5. Organizational Aspects of Business. 6. Management and Leadership. 7. Management Strategy. 8. Business Ethics and Coroprate Social Responsibility. 9. Innovation. 10. Operations. 11. Marketing. 12. Human Resource Management. 13. Finance and Accounting.