Business in Context
An Introduction to Business and Its Environment
3rd Edition
Published on 1. June 2000
Book
Paperback/Softback
448 pages
978-1-86152-358-7 (ISBN)
Description
A new edition of this introduction to business and its environment. The text places business issues in a real and practical context. It is an account of the complexities of contemporary management and business activity in each sector of the modern economy. The book should be suitable for students at degree or equivalent level, BTEC Higher, and also MBA courses. A large number of contemporary case studies and exercises are included and usefully illustrate the application of theory to business practice. The new edition includes: new case studies; new analysis of organizational structure and culture; expanded coverage of innovation; a new evaluation of human resource management. This is the core text in the "Business in Context" series. The model of business presented offers the reader an insight into business practice, an effective method of analysis, and a unifying framework for the other books in the series.
A new edition of this introduction to business and its environment. The text places business issues in a real and practical context. It is an account of the complexities of contemporary management and business activity in each sector of the modern economy. The book should be suitable for students at degree or equivalent level, BTEC Higher, and also MBA courses. A large number of contemporary case studies and exercises are included and usefully illustrate the application of theory to business practice. The new edition includes: new case studies; new analysis of organizational structure and culture; expanded coverage of innovation; a new evaluation of human resource management. This is the core text in the "Business in Context" series. The model of business presented offers the reader an insight into business practice, an effective method of analysis, and a unifying framework for the other books in the series.
A new edition of this introduction to business and its environment. The text places business issues in a real and practical context. It is an account of the complexities of contemporary management and business activity in each sector of the modern economy. The book should be suitable for students at degree or equivalent level, BTEC Higher, and also MBA courses. A large number of contemporary case studies and exercises are included and usefully illustrate the application of theory to business practice. The new edition includes: new case studies; new analysis of organizational structure and culture; expanded coverage of innovation; a new evaluation of human resource management. This is the core text in the "Business in Context" series. The model of business presented offers the reader an insight into business practice, an effective method of analysis, and a unifying framework for the other books in the series.
More details
Series
Edition
3rd Revised edition
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Edition type
Revised edition
Illustrations
illustrations
Dimensions
Height: 250 mm
ISBN-13
978-1-86152-358-7 (9781861523587)
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Schweitzer Classification
Content
The concept of business in context; the environment and business; the organizational aspects of business; management strategy; innovation; operations; marketing; human resource management; finance and accounting.