The Digital Multinational
Navigating the New Normal in Global Business
Published on 15. February 2022
Book
Hardback
232 pages
978-0-262-04632-9 (ISBN)
Description
"A practical guide for business leaders for creating strategy that addresses the conflict between globalization made possible by digital technology and regionalization found on the ground"--
More details
Language
English
Place of publication
Cambridge (Massachusetts)
United States
Publishing group
MIT Press Ltd
Product notice
sewn/stitched
Cloth over boards
Illustrations
6 figures
Dimensions
Height: 239 mm
Width: 160 mm
Thickness: 30 mm
Weight
528 gr
ISBN-13
978-0-262-04632-9 (9780262046329)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
02/2022
MIT Press
€28.99
Available for download
Persons
Satish Nambisan, a globally recognized authority on innovation and digital strategy, is Nancy and Joseph Keithley Professor of Technology Management at the Weatherhead School of Management at Case Western Reserve University. He is the author of The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World and other books. Prior to his academic career, he was an executive at Unilever. Yadong Luo is Emery M. Findley Distinguished Chair and Professor of Management at the University of Miami. He is the author of Global Dimensions of Corporate Governance and other books.
Content
Series Foreword ix
Foreword by Conny Braams xi
1 Globalization in Transition in the Digital Age 1
2 Digital Global Business Connectivity 27
3 Connecting with Global Markets and Customers Digitally 49
4 Connecting with Global Partners, Platforms, and Ecosystems Digitally 71
5 Connecting with Foreign Subsidiaries and Managing Global Activities Digitally 91
6 Connecting with Global Innovation and Knowledge Digitally 109
7 Internationalizing Business Models Digitally 129
8 Global Entrepreneurship in the Digital Age 141
9 Managing Risks in Digital Global Business 155
10 Digital Intelligence and Digital Resilience: Putting Digital Global Business Connectivity into Practice 175
Acknowledgments 195
Notes 199
Index 217
Foreword by Conny Braams xi
1 Globalization in Transition in the Digital Age 1
2 Digital Global Business Connectivity 27
3 Connecting with Global Markets and Customers Digitally 49
4 Connecting with Global Partners, Platforms, and Ecosystems Digitally 71
5 Connecting with Foreign Subsidiaries and Managing Global Activities Digitally 91
6 Connecting with Global Innovation and Knowledge Digitally 109
7 Internationalizing Business Models Digitally 129
8 Global Entrepreneurship in the Digital Age 141
9 Managing Risks in Digital Global Business 155
10 Digital Intelligence and Digital Resilience: Putting Digital Global Business Connectivity into Practice 175
Acknowledgments 195
Notes 199
Index 217