Perspectives on Development Communication
1st Edition
Published on 30. November 1993
Book
Paperback/Softback
256 pages
978-0-8039-9133-0 (ISBN)
Description
Important aspects in the reformulation of the theory and practice of development communication are set out in this volume. It examines such issues as inequality, dependency, development indicators, participatory approaches, message effectiveness, and the interface and use of traditional media and modern communication technologies. The contributors conclude that development communication has to play a wider role in bringing about greater participation from people affected by development decisions.
More details
Edition
First Edition
Language
English
Place of publication
Thousand Oaks
United States
Target group
Professional and scholarly
Weight
280 gr
ISBN-13
978-0-8039-9133-0 (9780803991330)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Shirley A White is Professor Emeritus within the Department of Communication at Cornell University. She has also served as Associate Director of the Cooperative Extension for Cornell University and Chairman of the Department of Extension Home Economics, Kansas State University.
Content
Introduction - K Sadanandan Nair and Shirley A White
PART ONE: PERSPECTIVES AND PARADIGMS
Perspectives on Development Communication - Everett M Rogers
The Development Communication Process - K Sadanandan Nair and Shirley A White
A Reconceptualization
Development Communication and Social Structure - J S Yadava
Methodological Thoughts
The Gandhian Pattern of Communication - Indira Rothermund
Basic Indicators of Development in Underdeveloped Societies - J V Vilanilam
The Need for a New Approach Among Communicators
PART TWO: ISSUES, APPROACHES AND STRATEGIES
Communication and Development - J S Yadava
For Whom and For What?
Development Communication - K Singh
Inequality Issues and Alternative Strategies
Information Strategies for Rural Development - S Seetharama
Development Bureaucracy in India - Uma Narula
Dilemmas and Dependencies
Participatory Approaches - A Ramanamma
Toward More Effective Communication for Rural Development
PART THREE: MESSAGE, MEDIA AND NEW TECHNOLOGY
Communication in a Changing Society - D P Pattanayak
Traditional Folk Media for Rural Development - D K Sujan
Message Design in Development Communication - Rahul Sood
Using Video in Rural Development - V K Dubey and S K Bhanja
A New Interactive Videodisc Technology - Jack G McBride
INSAT Communication Through Television - B K Khurana and S V S Chaudhary
Satellite Television and Development in India - Noshir S Contractor, Arvind Singhal and Everett M Rogers
A Utopian, Dystopian, Neutral, and Contingency View
PART ONE: PERSPECTIVES AND PARADIGMS
Perspectives on Development Communication - Everett M Rogers
The Development Communication Process - K Sadanandan Nair and Shirley A White
A Reconceptualization
Development Communication and Social Structure - J S Yadava
Methodological Thoughts
The Gandhian Pattern of Communication - Indira Rothermund
Basic Indicators of Development in Underdeveloped Societies - J V Vilanilam
The Need for a New Approach Among Communicators
PART TWO: ISSUES, APPROACHES AND STRATEGIES
Communication and Development - J S Yadava
For Whom and For What?
Development Communication - K Singh
Inequality Issues and Alternative Strategies
Information Strategies for Rural Development - S Seetharama
Development Bureaucracy in India - Uma Narula
Dilemmas and Dependencies
Participatory Approaches - A Ramanamma
Toward More Effective Communication for Rural Development
PART THREE: MESSAGE, MEDIA AND NEW TECHNOLOGY
Communication in a Changing Society - D P Pattanayak
Traditional Folk Media for Rural Development - D K Sujan
Message Design in Development Communication - Rahul Sood
Using Video in Rural Development - V K Dubey and S K Bhanja
A New Interactive Videodisc Technology - Jack G McBride
INSAT Communication Through Television - B K Khurana and S V S Chaudhary
Satellite Television and Development in India - Noshir S Contractor, Arvind Singhal and Everett M Rogers
A Utopian, Dystopian, Neutral, and Contingency View