
Customer Segmentation for Servitization: How to identify customer groups for service innovation
Aston University (Publisher)
Published on 27. October 2020
Book
Paperback/Softback
978-1-85449-479-5 (ISBN)
More details
Language
English
Place of publication
United Kingdom
Target group
College/higher education
ISBN-13
978-1-85449-479-5 (9781854494795)
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Schweitzer Classification