The Strategy and Tactics of Pricing
A Guide to Profitable Decision Making: International Edition
3rd Edition
Published on 21. November 2001
Book
Paperback/Softback
398 pages
978-0-13-122753-8 (ISBN)
Description
"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden-these guys know their stuff and it works!" - Guy Kawasaki, CEO, Garage Technology Ventures "For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." - Eric G. Mitchell, President, The Professional Pricing Society "Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." - Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University "An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." - Dan Nimer, President, DNA Group
Reviews / Votes
"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden-these guys know their stuff and it works!" - Guy Kawasaki, CEO, Garage Technology Ventures "For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." - Eric G. Mitchell, President, The Professional Pricing Society "Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." - Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University "An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." - Dan Nimer, President, DNA GroupMore details
Edition
3rd edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 151 mm
Width: 228 mm
Thickness: 16 mm
Weight
511 gr
ISBN-13
978-0-13-122753-8 (9780131227538)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Thomas T. Nagle | John Hogan
The Strategy and Tactics of Pricing
A Guide to Growing More Profitably: International Edition
Book
11/2007
4th Edition
Pearson
Unfortunately, price unknown
No shipping information available
Content
1. Strategic Pricing: The Key to Realizing Your Profit Potential.
2. Costs: How Should They Affect Your Pricing Decisions?
3. Financial Analysis: Pricing for Profit.
4. Customers: Understanding and Influencing the Purchase Decision.
5. Competition: Making Moves and Managing Expectations.
6. Pricing Strategy: Managing Your Market Proactively.
7. Life Cycle Pricing: Adapting Strategy in a Changing Environment.
8. Value-Based Sales and Negotiation: Influencing Customer Behavior.
9. Segmented Pricing: Separating Markets to Price on Value.
10. Pricing in the Marketing Mix: Integrating Strategy.
11. Channel Pricing: Managing Pricing through Intermediaries.
12. Competitive Advantages: Establishing Foundations for More Profitable Pricing.
13. Customer Research: Measuring Perceptions of Value and Price Sensitivity.
14. Ethics and the Law: Understanding the Constraints on Pricing.
2. Costs: How Should They Affect Your Pricing Decisions?
3. Financial Analysis: Pricing for Profit.
4. Customers: Understanding and Influencing the Purchase Decision.
5. Competition: Making Moves and Managing Expectations.
6. Pricing Strategy: Managing Your Market Proactively.
7. Life Cycle Pricing: Adapting Strategy in a Changing Environment.
8. Value-Based Sales and Negotiation: Influencing Customer Behavior.
9. Segmented Pricing: Separating Markets to Price on Value.
10. Pricing in the Marketing Mix: Integrating Strategy.
11. Channel Pricing: Managing Pricing through Intermediaries.
12. Competitive Advantages: Establishing Foundations for More Profitable Pricing.
13. Customer Research: Measuring Perceptions of Value and Price Sensitivity.
14. Ethics and the Law: Understanding the Constraints on Pricing.