Strategy and Tactics of Pricing
A Guide to Profitable Decision Making (College Version): International Edition
2nd Edition
Published on 26. September 1997
Book
Paperback/Softback
400 pages
978-0-13-039638-9 (ISBN)
Description
For senior/MBA-level course in Pricing Strategy or Managerial Economics.
Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy.
Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy.
More details
Edition
2nd edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 153 mm
Width: 228 mm
Thickness: 15 mm
Weight
515 gr
ISBN-13
978-0-13-039638-9 (9780130396389)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Thomas Nagle | Reed Holden
The Strategy and Tactics of Pricing
A Guide to Profitable Decision Making: United States Edition
Book
11/2001
3rd Edition
Routledge
€53.23
Article exhausted; check for reprint
Content
1. Strategic Pricing: The Harvest of Your Profit Potential.
2. Costs: Understanding How They Affect Your Pricing and Profits.
3. Financial Analysis: Integrating Costs with Market-Based Pricing.
4. Customers: Understanding and Influencing the Purchase Decision.
5. Competition: Managing Your Market Proactively.
6. Strategy: Integrating the Elements of Profitablility.
7. Price Segmentation: The Key to Capturing Full Value.
8. Life Cycle Pricing: Adapting Strategy in a Changing Environment.
9. Price Negotiation: Tactics in Practice.
10. Marketing Mix: Integrating Pricing with the Product Line, Promotion, and Distribution Strategies.
11. Competitive Advantage: The Key to Sustainable Profitablility.
12. Psychology: Models to Aid in Anticipating Purchase Behavior.
13. Measuring Price Sensitivity: Research Techniques to Supplement Judgement.
14. The Law & Ethics: Determining the Constraints on Profit Maximization.
2. Costs: Understanding How They Affect Your Pricing and Profits.
3. Financial Analysis: Integrating Costs with Market-Based Pricing.
4. Customers: Understanding and Influencing the Purchase Decision.
5. Competition: Managing Your Market Proactively.
6. Strategy: Integrating the Elements of Profitablility.
7. Price Segmentation: The Key to Capturing Full Value.
8. Life Cycle Pricing: Adapting Strategy in a Changing Environment.
9. Price Negotiation: Tactics in Practice.
10. Marketing Mix: Integrating Pricing with the Product Line, Promotion, and Distribution Strategies.
11. Competitive Advantage: The Key to Sustainable Profitablility.
12. Psychology: Models to Aid in Anticipating Purchase Behavior.
13. Measuring Price Sensitivity: Research Techniques to Supplement Judgement.
14. The Law & Ethics: Determining the Constraints on Profit Maximization.