The Strategy and Tactics of Pricing
A Guide to Profitable Decision Making: United States Edition
3rd Edition
Published on 28. November 2001
Book
Hardback
398 pages
978-0-13-026248-6 (ISBN)
Description
Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.
More details
Edition
3rd edition
Language
English
Place of publication
New York
United States
Publishing group
Taylor & Francis Inc
Target group
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 160 mm
Width: 236 mm
Thickness: 20 mm
Weight
639 gr
ISBN-13
978-0-13-026248-6 (9780130262486)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Thomas T. Nagle | John Hogan
The Strategy and Tactics of Pricing
A Guide to Growing More Profitably: United States Edition
Book
12/2005
4th Edition
Routledge
€59.42
Article is exhausted; no reprint
Previous edition
Thomas Nagle | Reed Holden
Strategy and Tactics of Pricing
A Guide to Profitable Decision Making (College Version): International Edition
Book
09/1997
2nd Edition
Pearson
Unfortunately, price unknown
No shipping information available
Content
1. Strategic Pricing: The Key to Realizing Your Profit Potential.
2. Costs: How Should They Affect Your Pricing Decisions?
3. Financial Analysis: Pricing for Profit.
4. Customers: Understanding and Influencing the Purchase Decision.
5. Competition: Making Moves and Managing Expectations.
6. Pricing Strategy: Managing Your Market Proactively.
7. Life Cycle Pricing: Adapting Strategy in a Changing Environment.
8. Value-Based Sales and Negotiation: Influencing Customer Behavior.
9. Segmented Pricing: Separating Markets to Price on Value.
10. Pricing in the Marketing Mix: Integrating Strategy.
11. Channel Pricing: Managing Pricing through Intermediaries.
12. Competitive Advantages: Establishing Foundations for More Profitable Pricing.
13. Customer Research: Measuring Perceptions of Value and Price Sensitivity.
14. Ethics and the Law: Understanding the Constraints on Pricing.
2. Costs: How Should They Affect Your Pricing Decisions?
3. Financial Analysis: Pricing for Profit.
4. Customers: Understanding and Influencing the Purchase Decision.
5. Competition: Making Moves and Managing Expectations.
6. Pricing Strategy: Managing Your Market Proactively.
7. Life Cycle Pricing: Adapting Strategy in a Changing Environment.
8. Value-Based Sales and Negotiation: Influencing Customer Behavior.
9. Segmented Pricing: Separating Markets to Price on Value.
10. Pricing in the Marketing Mix: Integrating Strategy.
11. Channel Pricing: Managing Pricing through Intermediaries.
12. Competitive Advantages: Establishing Foundations for More Profitable Pricing.
13. Customer Research: Measuring Perceptions of Value and Price Sensitivity.
14. Ethics and the Law: Understanding the Constraints on Pricing.