Public Relations
Management by Objectives
Published on 17. August 1992
Book
Paperback/Softback
416 pages
978-0-8191-8330-9 (ISBN)
Description
This detailed, systems theory approach to successful public relations management is the first to apply management by objectives to public relations practice. Citing actual managerial practices of more than 150 public relations organizations, the text focuses on how promising public relations managers can effect change while acquiring the resources and support of top management. Originally published in 1984 by Longman.
Reviews / Votes
Clearly written, well-defined, creatively thought out...helpful to both management in trying to define management by objective and learning to use it, as well as to people who are being either implicitly or explicitly managed by objective. Both groupswill better understand the marketplace and how it works. * Communication World * Clearly written, well-defined, creatively thought out...helpful to both management in trying to define management by objective and learning to use it, as well as to people who are being either implicitly or explicitly managed by objective. Both groups will better understand the marketplace and how it works. * Communication World *More details
Language
English
Place of publication
Lanham, MD
United States
Dimensions
Height: 229 mm
Width: 149 mm
Thickness: 21 mm
Weight
540 gr
ISBN-13
978-0-8191-8330-9 (9780819183309)
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Schweitzer Classification