The Iconist

Jamie Mustard is a conceptual artist, artistic director, culturist and writer including his work on perception in the physical world relating to art, imagery and ideas.

Jamie believes that ‘emotional art’ is an accelerator of change. His work on the endurance of ideas has been featured in Forbes, Yahoo Finance, Bloomberg, ABC News, Flaunt Magazine, Psychology Today and NPR. Growing up in severe poverty and illiteracy in inner city Los Angeles, Jamie overcame obstacles to eventually reverse engineer ideas to help humans STAND OUT based on primal laws. He believes that because of digital overload, we are all struggling to be seen and experiencing the same invisibility he felt as a child and calls this ‘the economics of attention’.

His books have won the National Indie Excellence Award, the OWL—Outstanding Works in Literature—given by the largest e-commerce bookseller in the world, and runner-up for the PenCraft Book Award for Literary Excellence. Jamie is co-author of the groundbreaking book, The Invisible Machine on the biology of trauma and a children’s book about resilience. His book, The Iconist is currently in-flight entertainment on American Airlines.

A graduate of the London School of Economics, Jamie’s work has included the world’s leading universities, business, science, technology, art, design, creativity and non-profits—Nike, Cisco, Intel, Adidas, Symantec, Parsons | The New School, Pratt Institute, Georgetown University, Pacific Northwest College of Art, Hult International Business School, US Army Special Forces, US Army Special Forces Psychological Operations, The Portland Art museum, Content London, The California Department of Public Health and TEDx at creative giant Wieden + Kennedy.

In late fall of 2025, his first graphic novel, HYBRED, will be released—a world written, conceived and art directed by Jamie, with all images drawn and colored in a little stone town in Southern Italy with artist Francesca Filomena. A universal story of resilience in the face of overwhelming odds, Child X celebrates yet transcends race—and is ultimately an uplifting impossible to believe story of rising out of adversity and building a life full of meaning and connection. With this book, Jamie continues working to restore his family’s legacy and provides a salient saga of the road to humanity and self-possession.