The New Store Workbook
The Essential Steps from Business Plan to Opening Day
3rd Edition
Published on 31. March 2015
Book
Paperback/Softback
194 pages
978-1-62958-033-3 (ISBN)
Description
The New Store Workbook gets down to the nitty gritty of planning to open a new museum store, from calculating the sales dollars needed per square foot, to estimating dollars spent by visitors, all the way to moving the whole operation onto the right e-commerce platform. The thirteen chapters that make up this journey are peppered with charts, tables, and real-world examples, including inventory projections, purchase orders, job announcements, and press releases. The new edition expands the discussion on social media, mobile shopping and new platforms for e-commerce and includes a complete chapter dedicated to the ins and outs of the Unrelated Business Income Tax. It's your personal assistant, helping you embark on a successful adventure straight through opening day.
More details
Series
Edition
3rd edition
Language
English
Place of publication
Walnut Creek
United States
Target group
Professional and scholarly
Edition type
New edition
Product notice
Paperback (trade)
Unsewn / adhesive bound
Illustrations
illustrations
Dimensions
Height: 226 mm
Width: 150 mm
Thickness: 18 mm
Weight
386 gr
ISBN-13
978-1-62958-033-3 (9781629580333)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Museum Store Association
The New Store Workbook
The Essential Steps from Business Plan to Opening Day
Book
07/2017
3rd Edition
Routledge
€297.61
Shipment within 10-20 days
Museum Store Association
The New Store Workbook
The Essential Steps from Business Plan to Opening Day
E-Book
07/2016
3rd Edition
Routledge
€101.99
Available for download
Museum Store Association
The New Store Workbook
The Essential Steps from Business Plan to Opening Day
E-Book
07/2016
3rd Edition
Routledge
€101.99
Available for download
Person
Founded in 1955, the Museum Store Association is a nonprofit, international association organized to advance the success of cultural commerce and of the professionals engaged in it. By encouraging high standards of professional competence and conduct, MSA helps retail professionals at cultural institutions better serve their organizations and the public. MSA supports museum stores through annual meetings, regional chapters, networking, and professional resources.
Content
Chapter 1: The Big Idea: Writing the Business Plan Chapter 2: How to Get There from Here: Timeline from Business Plan to Opening Festivities Chapter 3: From the Ground Up: Store Design and Visual Merchandising Chapter 4: Mission-Related Merchandise: Understanding UBIT Chapter 5: The Goods: Planning, Selecting and Purchasing Chapter 6: More Than a Transaction: Selecting the Point of Sale System Chapter 7: Thwarting Thieves: Store Security Chapter 8: Fun with Numbers: Financial and Inventory Procedures Chapter 9: Get the Word Out: Marketing the Store Chapter 10: Good Help is Hard to Find: Staffing Issues Chapter 11: The Customer is Always Right: Customer Service Basics Chapter 12: Satellite Locations: Opening the Off-Site Store Chapter 13: E-commerce Options: Opening an Online Store Suggested Reading Terms and Definitions